Dealer Feedback Survey Template

Feedback from dealers of channel support from supplier/manufacturer



   
 
Overall, how confident are you that (company) will gain additional market share in the (product) industry in the coming year?
 
Very confident
 
Confident
 
Somewhat confident
 
Not sure
 
Somewhat doubtful
 
Doubtful
 
Very doubtful
 
   
 
What was the range of your dealership's sales volume of (company) products last year?
 
$250,000 - $499,000
 
$500,000 - $999,000
 
$1,000,000 - $2,999,000
 
$3,000,000 - $4,999,000
 
$5,000,000 - $9,999,000
 
$10,000,000 - $19,999,000
 
$20,000,000 or more
 
   
 
How long have you been a (company) dealer?
 
1-5 years
 
5-7 years
 
   
 
How much of your business volume is accounted for by (company) products?
 
24% or less
 
25% - 49%
 
50% - 74%
 
75% or more
 
   
 
How much of your profit is derived from (company) products?
 
24% or less
 
25% - 49%
 
50% - 74%
 
75% or more
 
   
 
Which of the following (company) product lines do you fully support at this time?
 
Line 1
 
Line 2
 
Line 3
 
Line 4
 
   
 
Compared to (market leader), how does (your product) offer advantages in selling situations?
 
Strong advantage
 
Slight advantage
 
About the same
 
Slight disadvantage
 
Strong disadvantage
 
   
 
Compared to (market leader), how does (your product) offer advantages in profitability?
 
Strong advantage
 
Slight advantage
 
About the same
 
Slight disadvantage
 
Strong disadvantage
 
   
 
Compared to (market leader), how does (your product) offer advantages in service and supplies business?

 
Strong advantage
 
Slight advantage
 
About the same
 
Slight disadvantage
 
Strong disadvantage
 
   
 
Which product line do you see as offering a stronger competitive position to (company) dealers?
 
Competitor 1
 
Competitor 2
 
Competitor 3
 
Competitor 4
 
   
 
Overall, have actions taken by (company) senior sales and marketing management over the past year that had an impact one way or another on your business?
 
Very positive impact
 
Positive impact
 
Somewhat positive impact
 
Not sure
 
Somewhat negative impact
 
Negative impact
 
Very negative impact
 
   
 
Describe which actions had the greatest impact on your business, and why:
   
 
   
 
Which of the following best describes the influence you feel you have with (company) senior management?
 
A lot of influence
 
Some influence
 
Very little influence
 
No influence
 
   
 
On average, which of the following best describes (company) management's timeliness in response to your requests and inquiries?
 
Very timely
 
Somewhat timely
 
Mixed
 
Somewhat slow
 
Very slow
 
Other
 
 
   
 
Which of the following administrative areas would you say presents the greatest opportunity for improvement?
 
Order processing
 
Shipping
 
Inventory tracking
 
Billing and credits
 
   
 
Compared with your investment support level in your (company) business this year, what are your investment support plans for next year?
 
Greatly increase support
 
Increase support
 
Maintain same level of support
 
Decrease support
 
Greatly decrease support
 
   
 
Please tell us why you answered the way you did about your investment support plans for your (company) business for next year:
   
 
   
 
What suggestions do you have for (company) senior management which would help you improve the success of your (company) business next year?
   
 
   
 
Thank you for taking the time to complete this survey.
 

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