Concept Evaluation and Pricing Study Survey Template

• This survey is a way to get a quick concept and price testing within the target audience. This is one of the best ways to gain market insights on new business ideas before making investment decisions.
• For example, if a marketing team of a certain organization is brainstorming to come up with ideas for a new product and the price range that will be best suited to the customers.
• At the end of the day there are a number of options available on the table and still, the team is unsure what should be the right approach.
• The best way to handle this is to deploy the concept evaluation and pricing study survey and ask absolutely relevant questions in the survey. In this survey carefully created by QuestionPro, questions are direct and help collect appropriate and straightforward answers.
• The answers to these questions make it easy to choose a concept and price to go with and they help sharpen the final product.

Concept evaluation and pricing study is an initial investigation of potential consumers’ reaction to a proposed feature or price range or even services before introducing the product or service into a market. When a business or organization decides to launch a product or service, concept evaluation and pricing study survey is a valuable step to identify consumer perceptions, what their needs are.

Following are the best uses of concept evaluation and pricing study survey:

• By deploying this survey to a target audience, an organization or a business can gain a first-hand knowledge about what the audience thinks that reflects the value a business or an organization provides versus their competitors.
• Once the audience responds to the survey, businesses or organization gain data-oriented market insights on how the market will respond to the introduction of this product in terms of pricing and products/services absorption, which in turn will help them put a cap on pricing.
• Using the concept evaluation and pricing study survey organizations and businesses can collect meaningful insights and plan their strategic moves regarding concepts and pricing of product and services that will, in turn, help them reach their revenue and market share goals.