Dealer Feedback Survey Template

Concept evaluation and pricing study for new product or service.

1. This survey is about a new [product/service] concept that is described as follows:

2. How would you best describe your familiarity with the product/service described above?
I was not aware of such a product/service
Somewhat aware
Have investigated or researched such products
Seen a demo of a similar product
Have purchased or regularly used a product like this
3. If you are a current user, how long have you used [Product/Service]?
Under 1 month
1-6 months
6 months to 1 year
1-2 years
3 years or more
Do not currently use
4. How often could you find a use for this [Product/Service]?
Once a week or more often
2-3 times a month
Once a month
Every 2-3 months
2-3 times a year
Once a year
Do not use
5. Based on the description, how interested would you be in buying this new [Product/Service] if priced within your budget?
Not at all interested
Not very interested
Not sure
Somewhat interested
Very interested
6. What is it that you like most about the [Product/Service]?
7. What do you like least about the [Product/Service]?
8. Which of the following best describes your need for this product?

I really need this product because nothing else can solve this problem.
This is a minor improvement over what I currently use.
Looks okay but is about the same as what I'm using now.
My current product would serve me better.
I am not at all interested in this product.
9. About what would you expect to pay for a new [Product/Service] like the one described? (Nearest dollar)
10. At what price would this new product begin to look inexpensive or cheap? Select one.
FMV + 30%
FMV + 20%
FMV + 10%
FMV + 5%
[Enter estimated FMV]
FMV - 5%
FMV - 10%
FMV - 20%
FMV - 30%
11. At what price would the product begin to look so expensive that you would never consider buying it?

FMV + 30%
FMV + 20%
FMV + 10%
FMV + 5%
[Enter estimated FMV]
FMV - 5%
FMV - 10%
FMV - 20%
FMV - 30%
12. If you knew that the average price of [Product/Service] was $[Enter Price], would you expect to pay more or less to buy the described product/service?
(20-30%) more
(5-10%) more
No more, no less
(5-10%) less
(20-30%) less

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