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Hello,

As one of our valued customers, you are invited to participate in YUMYUM CUSTOMER SURVEY entitled "Oriental Store Format: Consumer Motivation and Loyalty Intentions"

It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, the honesty and truthfulness of your responses will make a big difference not just to the quality of my research but most especially to your future shopping experience at YumYum Oriental Food shop.

If you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only for academic purposes. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Laly at this number 07750531931 or by email at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the 'I Agree' button below.


 
 
 
 
It is IMPORTANT that you indicate your E-MAIL address below. It will be your 'unique customer ID' throughout the survey process.
   
 
 
 
Are you a male or female?
 
Female
 
Male
 
 
 
What is your nationality? (e.g. British, Chinese,Thai)
   
 
 
 
What religion are you affiliated with? (e.g. Christian, Muslim, Buddhist, None)
   
 
 
 
To which age group do you belong?
 
17 and under
 
18-21
 
22-25
 
26-30
 
31-40
 
41-50
 
51-60
 
61 or over
 
 
 
What is the 'highest' level of education that you have completed?
 
primary school
 
some secondary school
 
completed high school
 
some vocational training(ex. NVQ apprenticeship)
 
undergraduate university
 
postgraduate university
 
professional degree
 
Other
 
 
 
 
What is your marital status?
 
single, never married
 
in a steady relationship
 
living with partner
 
married
 
separated
 
divorced
 
widowed
 
 
 
Where do you normally shop for Oriental food products?(Select all that apply)
 
Online
 
Big supermarket (e.g. Tesco, Morrisons, The Cooperative)
 
Small-independent shops (Chinese, Indian, Pakistani, etc.)
 
Chinese/Oriental grocery store (WingYip,YumYum, etc.)
 
Department stores (e.g. Marks and Spencer)
 
Specialty stores (e.g. Julian Graves)
 
Other
 

 
 
 
Thank you for completing Part 1 of 3

Proceed to Part 2 using this link:

http://yumyumsurveypart2.questionpro.com

Should you find difficulty accessing the page: simply COPY AND PASTE the above link to your URL page to continue the survey.

Thank you for your patience :)
 
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