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Questions marked with an * are required Exit Survey
 
 
* Have you seen any advertising in the past 3 months for Diamond Credit Union?
 
Yes
 
No
 
 
 
* Do you recall where you saw Diamond Credit Union advertising within the past 3 months? If yes, please, specify
 
No
 
Yes- Please specify
 
 
 
* What was the message that you saw in Diamond Credit Union’s advertising within the past 3 months? If you do not remember, please enter “don’t remember.”
   
 
 
 
* Where have you seen/heard advertising for Diamond Credit Union within the past 3 months? Select all that apply.
 
Billboards
 
Twitter
 
Website
 
Direct Mail
 
Radio
 
Facebook
 
Movie Theater
 
Collateral items (pens, notepads, T-shirts, etc.)
 
YouTube
 
In branch signage/communications
 
TV
 
Other- Please specify

 
 
 
* Did the message that you saw/heard talk about YOUnity?
 
Yes
 
No
 
Don’t know/Don’t remember
 
 
 
* In your own words, please tell us what the idea of YOUnity means?
   
 
 
 
* How well do you know Diamond Credit Union?
Slightly well Moderately well Very well Extremely well
 
 
 
* Compared to 3 months ago, how has your familiarity with Diamond Credit Union changed?
No change in familiarity Somewhat more familiar Much more familiar
 
 
 
* Over the past three months, how has your view of Diamond Credit Union changed, if it has changed at all?
 
My opinion is worse
 
I was not aware of Diamond Credit Union 3 months ago
 
My opinion is better
 
My opinion is the same
 
 
 
* In your own words, please explain why your view of Diamond Credit Union is better than it was 3 months ago.
   
 
 
 
In your own words, please explain why your view of Diamond Credit Union is worse than it was 3 months ago.
   
 
 
 
* In which county do you reside?
 
Berks
 
Montgomery
 
Chester
 
None of the above
 
 
 
* Which Diamond Credit Union location do you consider to be your primary branch?
 
Pottstown
 
Wyomissing
 
Exeter
 
Boyertown
 
Reading Health Systems
 
 
 
* Into which age range do you fall?
 
Under 18
 
18-24
 
25-29
 
30-34
 
35-39
 
40-44
 
45-49
 
50-54
 
55-59
 
60+
 
 
 
* What is your gender?
 
Male
 
Female
 
 
 
* What is your highest level of education completed?
 
Some High School
 
High School Diploma
 
Some College
 
Associate Degree
 
Bachelor Degree
 
Advanced Degree
 
Other- Please specify
 
 
 
 
* What is your employment status?
 
Full time
 
Part time
 
Unemployed
 
Retired
 
Student
 
Other- Please specify
 
 
 
 
* In what range does your household income fall?
 
Under $25,000
 
$25,000 - $49,999
 
$50,000 - $74,999
 
$75,000 - $99,999
 
$100,000 - $149,999
 
$150,000 - $199,999
 
$200,000 or more
 
Prefer not to answer
 
 
 
* Please check all that apply to your household. 
 
I live with a spouse/partner/significant other
 
I have children under 18 living in the house
 
I have children older than 18 living in the house
 
I live with a parent/guardian
 
I live with roommates
 
I live by myself

 
 
 
* Do you consider yourself of Hispanic, Latino or Spanish origin?
 
Yes
 
No
 
Prefer Not to Answer
 
 
 
* Which race do you most closely identify with?
 
Caucasian or White
 
African-American or Black
 
Asian
 
Native American or Native Alaskan
 
Native Hawaiian or Other Pacific Islander
 
Prefer Not to Answer
 
Other- Please specify