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| * Where is your permanent place of residence? |
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| * What is your marital status? |
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| * Indicate your Age group |
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| * How do you access social media? You may select more than one option. |
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| If you answered employed, are you |
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| * What types of social media do you utilize – Please tick which is appropriate, you may select more than one option |
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| Please Rank your social media preference. Start with the most preferred. Starting with 1. |
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| Facebook |
| | | Twitter |
| | | Instagram |
| | | YouTube |
| | | Pinterest |
| | | Blogs |
| | | LinkedIn |
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| * How often do you utilize social media? |
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| * Approximately how many years have you engaged with social media? |
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| * How much time do you spend on social media daily? |
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| * What is your main purpose for social media use? |
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| * Do you utilize brand / corporate information presented on social media sites? |
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| * Do you engage with Brands on social media |
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* How do you engage with brands on social media, you may select more than one option
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| * Would you share content of brands on social media? |
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If yes, on which social media platform. You may select more than one option
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| * Have you complimented a brand on social media? |
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| * Have you criticized a brand on social media? |
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| * From which social medium is information obtained about brands. You may select more than one option. |
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| * Which social media do you think is most suited for the advertising of brands? You may select more than one option. |
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| * How were you introduced to brands on social media? |
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| * Are you satisfied with the way the brands you follow utilize social media? |
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If Yes, how? You may select more than one option, but rank your selection, with 1 being most preferred.
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| Content Shared provides information |
| | | Brand information shared by the brand assists in purchasing decisions |
| | | Status updates provide action |
| | | All brand social media accounts linked |
| | | Entertainment |
| | | Connection with the brand |
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| If No, why? You may select more than one option, but rank your selection, with 1 being most preferred. |
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| Bombarded with information about the brand |
| | | Content was repetitive |
| | | Content was not updated regularly |
| | | There was too little information about the brand |
| | | I prefer to not have my brand preference on social media |
| | | The content was irrelevant to my needs |
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| * Do you think brands that have a social media presence impact your purchase decisions? |
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| * Do you feel a stronger connection with brands which have a social media presence? |
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| * Have you ever purchased anything online |
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| * If you are unhappy with a brand experience do you use social media to notify the brand? |
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| * If you are happy with a brand experience do you use social media to notify the brand? |
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| * Have you ever stopped following a company on social media? |
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If yes, please answer why below. You may choose more than one option.
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| * Would you use social media to promote a brand? |
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| If Yes, which social media option would you utilize? You may select more than one option. |
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* What do you appreciate most about a brands social media presence? You may select more than one option
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| Name your top five favourite brands on social media. Start with your most preferred. | | |
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| * Do you think social media should replace traditional marketing such as Television or Magazine adverts? |
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| * What appeal does a brands Social media presence have? You can chose more than one option |
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| Please List three companies, which in your opinion, utilize social media well. Start with the most preferred first. | | |
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| * Which social media method do you most prefer being communicated to? |
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| * When you make a purchase decision, do you seek advice from social media? |
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