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2012
August
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MARKET SURVEY QUESTIONNAIRE
1.What gender are you?
Male
Female
2.Which age group do you fall under?
Below 13
14 to 20
21 to 30
31 to 45
45+
3.How frequent do you visit a fast-food joint/café each month?
Rarely
Occasionally
Quite often
Very occasionally
4.Are you interested in eating healthily (keeping in mind the calorie contents) in a casual hangout food joint?
Yes
No
Somewhat
5.Do you want the calorie content of each item to be mentioned in the menu card?
No.
Yes.
6.How much are you willing to pay for quality fast-food?
Rs. 20 to Rs. 40
Rs.40 to Rs.60
Rs.60 to Rs.80
Rs. 80 to Rs. 100
More than 100
7.Do you prefer restaurants which have the service of take-away or sit down?
Take away
Sit down
8.Who do you usually go with when you visit a restaurant?
Family
Friends
Alone
A large group
9.Do you prefer self-service restaurants or waiter/waitress services?
Self-service
Waiter/waitress
10.How important is the price of the food in a themed restaurant (musical themed, sports themed or dhaba themed etc..with activities) to you?
Very important
Somewhat important
Not important
11.Which of these themes attract you the most?
Music themed
Dhaba Themed
Motivational Themed
Sports themed restaurants
12.Do special offers on meals and prices attract you to a casual restaurant?
Yes
No
Sometimes
13.Do you frequently visit or are you loyal to only 1 fast food joint? And why?
Yes……………
No…………….
14.Which of these cuisines do you prefer and want to see it in your city? ( Rate 1,2,3,4 starting from the most preferred)
Indian
Chinese
Continental
Exclusive southindian
Exclusive biriyani and kababs
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