The effects of the collaborations between designer brands and fast fashion: reactions from the mass market concerning young female consumers Thank you so much for your participation in this English-Chinese survey, which is only used for my dissertation. There are total 20 questions and it will take you 3-5 minutes to complete. Your help is highly appreciated!
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1.What is your age group? |
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3.To what extent do you think fashion and style are important to you? |
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4.Which factors that affect your buying decision in terms of fashion? (choose more than 1 option) |
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5.Which of the following statements best describes your consuming habits regarding fashion? |
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6.Which of the following statements best describes the kind of fashion that you buy? |
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7.In your opinion, which of the following statements define fashion products from designer brands? (choose more than 1 option) |
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8.To what extent do you agree that price is the most significant factor which influences your buying decision of designer fashion items that you like? |
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9.To what extent do you agree that wearing designer brands gives you a sense of pride? |
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10.How many fashion items of designer brands that you bought? |
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11.Have you been aware some of the designer brands that collaborated with fast fashion? |
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12.Based on the collaborations between H&M and designer brands, which of the following statements describe what you think of designer brands collaborating with fast fashion? (choose more than 1 option) |
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13.Have you ever discussed about fashion items co-created by a designer label and a fast fashion brand with others? |
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14.Which of the following statements best describes how you view about collaborative fashion items between designer brands and fast fashion? |
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15.Which of the following statements describe your buying attitude towards fashion items co-created by designer brands and fast fashion? (choose more than 1 option) |
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16.How many collaborative fashion items co-created by designer brands and fast fashion that you bought? |
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17.To what extend do you disagree that wearing collaborative fashion items gives you the same degree of pride as wearing designer brands? |
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18.To what extent do you expect more fashion collaborations between designer labels and fast fashion brands in the future? |
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19.To what extent do you agree that it is important to choose the suitable collaborative partner for fast fashion/designer brands? |
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20.To what extent do you agree that some designer brands are not suitable to collaborate with fast fashion? |
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