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Greetings! We are Business Management students from De La Salle University - Manila. We are currently taking up our THESIS about the different factors that constitute managers in choosing corporate events as a marketing tool to influence customers in purchasing their products and we would like to know the effectiveness and impact of these corporate events in influencing your purchasing decisions. We ensure that all information provided will be kept confidential. Thank you for your cooperation!
Name: (optional)_____________________
Event/s Attended: ____________________
Company: ______________________
Age:___
Gender: ___Male ___Female
Part I
 
 
 
1.Have you purchased any magazine from Summit Media, ABS-CBN Publishing, or Mega Publishing Group in the past?
 
Yes
 
No
 
If yes, which magazine/s? Please specify:
 
 
 
 
2.Have you attended at least one of the events organized by any of the following companies?
 
Summit Media Publications
 
Yes
 
No
 
If YES, how many events have you attended?
 
 
Mega Publishing Group
 
Yes
 
No
 
If YES, how many events have you attended? _________
 
ABS-CBN Publishing Inc.
 
Yes
 
No
 
If YES, how many events have you attended? _________
 
 
 
3.After attending the event, did you purchase another issue of the magazine?
 
Yes
 
No
 
Why?
 
 
 
 
4.Did the event influence you to purchase another issue of the magazine?
 
Yes
 
No
 
How?
 
 
 
 
5.What influenced you to purchase the product?
 
TV Advertisements
 
Celebrity endorsers
 
Internet
 
Social Media
 
Events
 
Word of mouth advertising
 
If other, please specify:
 
 
 
 
6.What made you decide to purchase the product?
 
Personal Preference
 
Previous Experience
 
Recommendations from friends and family
 
Product Rating
 
Consumer Report
 
If other, please specify:
 
 
 
 
7.Given another opportunity, will you attend the next event of the company?
 
Yes
 
No
 
Why?
 
 
 
 
8.If you attend the event, will you purchase the next issue of the magazine?
 
Yes
 
No
 
 
 
9.Will you purchase the next issue of the magazine even without attending the event?
 
Yes
 
No
 
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