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It will take up to 5 minutes to fill out the survey about your organic food consumption.

The following definition for ‘organic’ was used:

‘Organic’ foods have been produced with fewer chemicals, if any, and are more environmentally friendly
 
 
How often do you choose organic when shopping for fruits and/or vegetables?
Never Always Don't Know
You
Your Family
Your Friends
 
How often do you choose organic when shopping for products that are bought on a less frequent basis (such as coffee, tea etc.)?
Never Always Don't Know
 
 
 
 
How important for you is whether your food consumption is harming the environment?
 
Not important
 
Fairly important
 
Very important
 
Don't know
 
 
 
How often do you show interest towards the environment (through environmental discussions, articles, movies etc)?
 
Daily
 
Weekly
 
Monthly
 
Annually
 
Never
 
 
 
Now imagine you are shopping for apples.


(NB Apples have been chosen for simplicity, but it can be any fruit or vegetable you tend to buy)



You will be presented 8 different alternatives for apples that you have to rate.
 
 
 
On the scale from 1 to 10, how do you like each alternative?

(1 – for the least preferred and 10 – for the most preferred)

1. Non-Organic apples that have been produced locally. The price is up to 20% higher than the regular price. The apples taste good, but don’t really look so appealing. They are available in your convenient store.
2. Organic apples that have been produced locally. The price is up to 20% higher than the regular price. The apples look ok, but they don’t taste so good. They are not available in the convenient store, but in another one a few minutes away.
3. Organic apples that have been imported from another country. The price is up to 20% higher than the regular price. They look and taste kind of bad. They are available in your convenient store.
4. Organic apples that have been imported from another country. The price is normal. The apples taste ok, but they don’t look so good. They are not available in the convenient store, but in another one a few minutes away.
5. Organic apples that have been produced locally. The price is normal. The apples look and taste good. They are available in the convenient store.
6. Non-Organic apples that have been imported from another country. The price is normal. The apples look OK, but don’t taste so good. They are available in the convenient store.
7. Non-Organic apples that have been produced locally. The price is normal. The apples look and taste kind of bad. They are not available in the convenient store, but in another one a few minutes away.
8. Non-Organic apples that have been imported from another country. The price is up to 20% higher than the regular price. They taste and look good. They are not available in your convenient store, but in another one a few minutes away.
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