Word-Import - 1 | QuestionPro

CONCEPT TEST SURVEY

Part A - Demographics

7.Annual Income:

8.Education:

9.How likely would you be to purchase Aakash Tablet (Ubislate 7+) described above if it were available to you?

10.Please list the products that are already in the marketplace and you think that this concept is likely to compete with.

11.Preference

Based on your knowledge of the products you have listed above and the concept, allocate 100 chips across these brands/products in proportion to the degree of preference you have for these brands. If you do not like a product, you can give it a value 0. If you like only one product in this list, give it a value 100. If you like one product twice as much as another, allocate twice as many points to it. Make sure the total adds to 100.

Product 1 – Apple Ipad

Product 2 – Dell Streak ___

Product 3- Blackberry Playbook ___

Product 4 – Amazon Kindle ___

Product 5 – Aakash Tablet ___

Total 100

13.Check the box that best describes how different Aakash Tablet (Ubislate 7+) is from other products in the product category.

14.Relevance

Rate the relevance of Aakash Tablet (Ubislate 7+) on its ability to match your requirements.

Relevant 1 2 3 4 5 Not Relevant

Main Idea

In your view, what was the main idea of the description you just read? What was the main benefit it was trying to communicate to you?

15.How important is the main idea indicated in the previous question?

22.Circle the number that best describes this concept on each of the following scales.

Value for Money 1 2 3 4 5 Not Value for Money

Easy to Use 1 2 3 4 5 Not Easy to Use

Easy to carry 1 2 3 4 5 Hard to carry

Storage Capacity 1 2 3 4 5 Storage Capacity (Low)

Applications 1 2 3 4 5 Applications (Few)

Phone functionality 1 2 3 4 5 Phone functionality (Bad)

Additional Features 1 2 3 4 5 Additional Features (Few)

Operational Efficiency 1 2 3 4 5 Operational Efficiency (Low)

	24.Next, we are interested in your opinions on how similar each pair of brands is. There is no right or wrong answer. Look at each pair and write down the similarity perception that comes to your mind.


Aakash Tablet (Ubislate 7+)