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Product awareness with reference to 2G and 3G Data Plans
Dear Sir/Madam,
I Mr.Sheetal, III Semester MBA (Marketing) As a part of my curriculum, I am working on a project entitled “Product awareness with reference to a leading mobile Operator which offers 2G and 3G Data Plans for Mobile and USB Data Card Customers”. I request you to spare some time and fill this questionnaire, and I assure you that the data collected will be kept confidential and will be used for academic purpose only.
Personal Details:
Name:
Age: 18-24 25-30 31-40 41 & above
Gender: Male Female
Mobile no:
Email:
Occupation: Student Govt. Employee Pvt. Employee
Self-employed Unemployed
Monthly Income: Below 10000 10,000 to 50000 50,000 to 100000 Above 100000
Educational Qualification: SSLC/10th PUC/12th UG PG
Tick the following statements under appropriate category.
 
 
 
1.) Do you use internet on your phone -2G EDGE/GPRS, 3G?
 
2G
 
GPRS/Edge
 
3G
 
 
 
2. On an average how much do you spend to access internet on your phone?
 
98 >100 > 300
 
 
 
3. Are you aware of difference 2G and 3G internet speeds?
 
Yes No
 
 
 
4. Which of these brand categories have you heard of with 3G services? Please choose all that apply.
 
AIRCEL AIRTEL RELIANCE IDEA
 
MTS VODAFONE TATA DOCOMO
 
 
 
6. Overall, how would you rate Data plans?
 
Excellent Very Good Good Fair
 
Poor Other
 
 
 
7. Which of the media appeals the most, while choosing your Operator?
 
Magazine Radio Television Billboard
 
Fan Club on Internet Friend or relative
 
Search engine rating and reviews
 
Other
 
 
 
8. What appeals you more to choose a Data Plan?
 
Unlimited usage Plan Speed Longer Validity
 
Short validity plans Other
 
 
 
9. Do you recommend your Operator to another person?
 
Absolutely, all of the time Most of the time May or may not
 
Probably not would never recommend
 
 
 
10. How long have you used 3G Data Plans?
 
Less than 1 month 1 to 6 months 6 to 12 months
 
12 to 24 months More than 24 months Do not currently use
 
 
 
12. How often do you recharge Data card?
 
More than once in a week 3 to 4 times each month only once a month
 
Less than once each month have not purchased recently
 
 
 
13. If no - Are you likely to buy 3G Data card in the near future?
 
Yes, definitely Maybe No, definitely not
 
 
 
15. Please (tick) the following factors that influenced your decision to use Data Plans:
Features
 
 
 
15. Your inputs to improve 3G usage?
 
Thank you for sparing your time and responding to us.
 
Date: Signature of the Respondent:
 
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