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Awards questions
Entry criteria
What limitations should there be for entry to the Awards? Should it be open to anyone, professional and non-professional? Should there any an limitations on ingredients used?
 
 
1.Should entries have to fulfil a definition of ‘fine’ chocolate as a requirement for entry, for the chocolate they use?
 
Yes
 
No
 
 
 
2.If yes, what should the definition include?
 
Minimum percentages?
 
If so, what percentage for dark? %
 
 
For milk ____%
 
No vegetable fat?
 
Real vanilla only?
 
Other ______________________
 
 
 
3.Should there be a limitation on the types of ingredients uses?
 
Should entries contain only ‘natural’ ingredients?
 
Should vegetable fat be allowed in fillings?
 
Should artificial flavouring be allowed?
 
Should invert sugars be allowed
 
Should the use of artificial colours be allowed?
 
 
 
4.Should there be a requirement that entries are available for retail sale?
 
Yes / no
 
If so, should they have been on sale for a given time?
 
If so, for how long?
 
 
 
 
5.Are new or pre-release products allowed?
 
Yes / no
 
Should they have to be on sale within:
 
1 month
 
3 months
 
6 months
 
No limit
 
 
 
6.Should companies have been trading for a minimum time?
 
No minimum
 
6 months
 
1 year
 
2 years or more
 
 
 
9.Should there be random retail purchases of products for comparison with entered products?
 
Only if the judges think there is an issue?
 
As a random sampling of the entered products?
 
Not important
 
Categories
 
Category structure
 
Rather than create a long list of categories, which can be confusing and unclear on limitations and specifications, a smaller, simpler list of categories could be used. This would cover broad groups of products such as ‘dark bars’, but within each category multiple awards could be given, such as ‘chocolate made directly from cacao’, ‘best chocolatier bar’, ‘best growing country bar’, etc.
 
This approach would mean that all dark bars are judged against each other. It would be more flexible, allowing more special awards, for example for innovation, new producers or giving and award to the cacao growers for their contribution to a winning chocolate.
 
It would still be possible to create an ultimate ‘overall’ winner.
 
 
 
10.Would large group categories such as ‘dark bars’ with multiple awards in each such as ‘chocolate maker’ and ‘growing country’ be:
 
More flexible and easy to follow?
 
More confusing?
 
It would be better to have many defined categories but enter the winners of each into a ‘grand final’ within their group
 
Not sure
 
 
 
11.Would this system be:
 
Fairer?
 
Unfair and not transparent
 
Not sure
 
Attributes
 
When entering a large group category, there could be a list of ‘attributes’ for that entry. Examples for ‘dark bars’ could be:
 
made in own factory from cacao
 
made in a growing country
 
made from a named cacao cooperative or farmer
 
directly sourced cacao
 
organic
 
Fair Trade
 
It would be possible to have as many attributes for each entry as are relevant, each could potentially qualify an entry for an award.
 
 
 
12.Would a single category with a list of potential attributes be:
 
Easy to understand
 
Flexible
 
Confusing
 
Not sure
 
Bar categories
 
Production size
 
The chocolate world now includes many different sizes of chocolate maker, from the very large industrial, to the established fine chocolate makers and now the new very small ’micro-batch’ producers. These produce different styles of chocolate with different appeals to the consumer.
 
‘Micro-batch’ chocolate can be more rustic and unrefined, where the interest is more in the unusual flavours of very small batches of cacao. Availability is therefore limited and these products may not be widely available to consumers.
 
 
 
13.Should large scale and ‘micro-batch’ small scale chocolate makers:
 
be judge together at the same time, side by side
 
be judged separately
 
 
 
14.Should there be:
 
an official quantity definition of ‘micro-batch’
 
should entrants be able to choose this themselves
 
Attributes
 
If the ‘attribute’ system given above in the ‘Category structure’ section was used, only a smaller number of categories would be needed. This division would be used to optimised the judges palates and allow side-by-side judging of similar products. Awards would then be given for the best achieving entries for the various attributes.
 
 
 
15.If the ‘attribute’ system given above in the ‘Category structure’ section was used for filled chocolate, which of the following ENTRY and judging categories could be used:
 
Dark bars
 
Milk bars
 
Flavoured dark
 
Flavoured milk
 
 
 
16.If this approach was used for bars, which of the following would be appropriate attributes for bars? For each product, an entrant could state their product is in one or more of:
 
Entire production process in one factory, beginning with cacao
 
Bar fully made in a cacao growing country
 
Directly sourced cacao – where the end consumer bar company has sourced the cacao
 
Price band
 
Cacao cooperative / farmer
 
New product
 
Organic
 
Fair Trade
 
Other certificate
 
 
 
17.Would you say this system applied for bars is:
 
Fair?
 
Unfair?
 
Flexible and adaptable
 
Confusing
 
Other comments
 
 
Filled categories
 
Filled chocolates cover a very wide range of styles and flavours. To preserve the best possible judging conditions, flavour groups should probably be separated for like-with-like comparison, allowing the judges to focus on technical aspects relevant to each type. This is also important for preserving the judges palates, eg chilli fillings should not be judged side-by-side with or before plain fillings. Awards would then be given for the best achieving entries for the various attributes.
 
 
 
18.If the ‘attribute’ system given above in the ‘Category structure’ section was used for filled chocolate, which of the following ENTRY and judging categories could be used:
 
Plain dark
 
Plain milk
 
Flavoured ganache based
 
Praline/gianduja based
 
Caramel
 
 
 
19.If this approach was used for bars, which of the following would be appropriate attributes for bars? For each product, an entrant could state their product is in one or more of the following. ‘Best’ of awards can be given in each
 
unflavoured truffles
 
unflavoured ganaches
 
origin ganaches
 
caramel
 
fruit
 
spices
 
herbs
 
nuts
 
praline
 
floral
 
organic
 
Fair Trade
 
Other
 
 
 
 
20.Should the marks awarded reflect the attributes the entrant gave for the prodcut? For example, if an entry appears to be more like a nut-based praline but was entered as a nut flavoured ganache, should it be marked down?
 
Yes
 
No
 
 
 
21.Should the judges be able to adjust an entry’s category or attributes if they feel they have been incorrectly stated? Eg an entry has been described as a truffle, but is more like a square plain ganache.
 
Yes
 
No
 
 
 
22.What should the definition of ‘truffles’ include:
 
A cocoa dusting?
 
A chocolate coating?
 
Shaped like a truffle fungus?
 
Any shape?
 
 
 
23.What is the definition of a ganache?
 
A blend of chocolate and cream, with optional butter and flavours
 
A blend of chocolate and any liquid, eg water in a water-based ganache?
 
 
 
24.Should the quality of chocolate used in either filling or coating be a specific consideration on which entries are scored?
 
Yes
 
No
 
 
 
25.Should there be different classes of shelf life, with awards given in each class? For example, under or over 2 months
 
Yes
 
No
 
Other categories
 
 
 
26.What other categories should be judged?
 
Packaging?
 
Best chocolatier
 
Hot drinking chocolate
 
A yearly theme challenge, eg using ingredients from a particular cacao growing country
 
Rules
 
Will be made published and will be publicly available before at the same time as the awards entry forms are published. This will include the judging structure and methodology and the forms to be used by the judges.
 
Judging
 
Presentation of samples
 
Bars
 
A difficult area for judging of bars is judges’ pre-knowledge of the bar being judged. This can happen because the bar maker’s mould is familiar to the judges, or in some cases, includes the name of the maker.
 
Two approaches for dealing with this issue are to either find ways to hide or disguise the maker’s mould, or to deal with the issue through a judging method and training that helps to eliminate any bias.
 
Disguising samples
 
Several methods could be used to disguise the mould of the chocolate. These are:
 
Sample piece size – samples can be cut very small, so it’s hard to identify the mould or maker’s name. There are several drawbacks with this approach though:
 
the samples can become very small and therefore difficult to judge for appearance and mouth-feel
 
flavour delivery can be changed and therefore effect the judge’s impression.
 
on the other hand, if the samples are made larger to counter this, the mould or name may still be decipherable, defeating the point of this approach.
 
Re-moulding – the provided samples are melted and re-tempered and re-moulded by a chocolatier or other professional. This will remove any recognisable features, but has the following issues:
 
Reworking the chocolate could change its flavour and textural properties
 
Given the likely sample quantity, hand tempering would be necessary, and this is likely to change the different mouth feel
 
Flavour contamination could occur during the reworking
 
Entrants may well be unhappy that their product has been changed.
 
The products being judged are no longer in the original retail format
 
Standard moulds – provide chocolate makers with a custom mould and asking them to submit samples made with this mould. This would create a standard format and solve many of the presentation issues, but has the following practical and logistical problems:
 
Not all entrants will be prepared to do this
 
Depending on the production set up, it might not be practical
 
The samples judged will not be the same as the consumer product and may not be a fair test, eg the mould thickness could affect flavour perception.
 
There would be logistical, timing and cost issues with this approach, though it might become more practical as the Awards grow.
 
Present ‘as is’
 
Bar samples are presented as they come from the entrant, cut into larger pieces and presented without the wrapper, but with no particular effort made to disguise the mould or maker name or logo, if present.
 
Disadvantages:
 
judges might be effected by their knowledge and familiarity of the brand, if recognised
 
judges who have identified the brand, might consciously or subconsciously influence others around them
 
Mitigation – if this method is used, various steps could be taken to reduce the possible influence that knowledge of the maker may have:
 
Declaration – judges could declare their identification on the judging form. Statistical checking of the marks could identify any bias between judges who did or didn’t identify the sample
 
Training – it could be made clear to judges that if they personally identify a sample, they should keep this private and should avoid discussing the sample. .
 
Judging methodology – the rating system and scoring form should be constructed to use qualitative statements that encourage a considered rating based on the attributes of the sample, rather than a pre-formed opinion.
 
 
 
27.Should bar samples be disguised before presenting to judges:
 
by cutting small samples?
 
by re-tempering and re-moulding before judging?
 
by providing entrants with standard moulds in which all bars must be submitted?
 
they should not be disguised, the judging should be structured to ensure knowing the brand does not create a bias
 
Other factors
 
 
 
29.What information should the judges be given for each sample? For example, should they know which flavours they are judging?
 
The entry attributes?
 
A basic flavour description?
 
The full description given by the entrant?
 
 
 
30.In your opinion, would the judging work best if it was:
 
Carried out individually?
 
In small groups tasting the same sample at the same time?
 
With discussion between the group?
 
With no discussion?
 
With a team leader present?
 
Technical guidance
 
 
 
31.Should the judging methodology include specified technical factors? Examples would be quality of tempering, lack of air pockets, adherence of coating to filling.
 
Yes
 
No
 
Feedback
 
Entrants often want feedback from the judges on their products, and through this the Awards can provide a useful service. However, collecting feedback can prove difficult and the resulting feedback can be negative and contentious.
 
This can come about because it is hard to ask judges to make constructive comments about every product, especially when many entries are being judged at the same time. It’s all too easy for judges to fall back on standard remarks such as ‘badly made’, ‘inedible’ or ‘brilliant’.
 
To provide a more workable and acceptable method, it is proposed that the scoring form provides a short list of positive and negative statements, relevant to each type of product being judged.
 
For example:
 
Well made
 
Well thought out flavour combination
 
Poor choice of ingredients
 
Chocolate not best choice for flavours
 
Centre too thick / too liquid
 
These would then be fed back to the entrant.
 
 
 
32.Should feedback be given
 
By standard statements, as above
 
With freeform, unedited text
 
An edited summary of freeform text
 
Not at all
 
 
 
33.Should an entry’s scores be fed back to entrants?
 
This would be helpful
 
It would only be helpful in the context of other scores, eg of the winners
 
Not helpful
 
Awards
 
Types
 
 
 
34.Should awards be given at different levels?
 
Gold, silver, bronze?
 
Stars?
 
All awards should be the same level
 
 
 
35.Should awards always be given
 
to the highest ranked entries?
 
only if a minimum mark is reached?
 
at the Grand Jury’s discretion
 
 
 
36.Should there be an award for innovation or new products?
 
Yes for innovation
 
Yes for best new products
 
No
 
 
 
37.Should there be an ultimate, ‘best of’ award given in each main category? (Eg. ‘best overall ganache’)
 
Yes
 
No
 
 
 
38.Value based award? Best for price?
 
Usage
 
 
 
39.Should entrants who misuse awards given to them (eg for the wrong level or category, or without specifying product and claiming as a general award for all their product line):
 
Have their awards revoked?
 
Be barred from future entry?
 
Be given a warning for first offence?
 
National and Final Rounds
 
National and regional heats will be held in participating countries before each year’s Grand Final. In some cases, the heat will be for entrants in that country only. In others the competition will be open to any entries from the region or continent. This will be decided by the partner organisation in each country.
 
 
 
40.Should each national competition present awards for best in their own country?
 
Yes
 
No
 
Yes, even if they also have entries from other countries?
 
 
 
41.How should entries progress from the national/regional competitions to the Grand Final?
 
Should all national/regional winners go through?
 
All entries above a certain predetermined mark?
 
A predetermined number of entries?
 
At the discretion of the Grand Jury?
 
 
 
42.Should judging and scoring of national/regional rounds take account of national or local styles and preferences? Eg some countries prefer sweeter recipes, or more not based products.
 
Yes?
 
No?
 
The Grand Final will be at least several months after the national/regional rounds. Entries that pass through to the final rounds will need to be reconsidered
 
In the case of bars, samples could be kept from the first round of judging, depending on shelf life. For filled chocolates, this is unlikely to be the case.
 
Newly submitted products will be fresher, but may not be from the same batch.
 
 
 
43.For bars, should samples for the Grand Final be:
 
Judged purely by their first national round scores and not be re-judged?
 
All Grand Final entries must be re-submitted to qualify?
 
Submitting new product would be optional?
 
 
 
44.For filled chocolates, should samples for the Grand Final be:
 
Judged purely by their first national round scores and not be re-judged?
 
All Grand Final entries must be re-submitted to qualify?
 
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