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What symbolizes the 21st century culture the most in your opinion?
 
Technology
 
Celebrities
 
Films, TV shows and music
 
Fashion
 
Other
 
 
 
 
Who has the most influence on you in times of purchasing a product?
 
Family
 
Friends
 
Other teens
 
Critics
 
Other
 
 
 
 
What are the important purchasing factors to you?
 
Convenience
 
Function
 
Aesthetic
 
Brand
 
Reputation
 
Price
 
Quality or durability

 
 
 
What are the factors that attract you into a store?
 
Brand
 
Location/convenience
 
Size
 
Popularity
 
Customer service
 
Other
 

 
 
 
Do you feel attached to a particular brand?
 
Yes
 
No
 
 
 
Have you ever felt pressurized to purchase a certain product, because others have it?
 
Yes
 
No
 
 
 
Have you ever desired a product because a celebrity/famous figure owns it?
 
Yes
 
No
 
 
 
What is your main motive in shopping?
 
To feel happy
 
To fulfill your needs
 
To keep up with the trend
 
To maintain your image
 
To consume time
 
 
 
Where do you most pay attention to advertisements?
 
TV
 
Internet
 
Radio
 
Public areas
 
Magazines or newspaper
 
Other
 
 
 
 
How are you most convinced to purchase a product?
 
Advertisements or marketing
 
Peer recommendation
 
Critiques or reviews
 
Promotions
 
Other
 
 
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