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Please tick the choice or fill the blanks. The answers and personal information in this questionnaire are just use for my dissertation figure analyse, I will ensure them security and I will destroy and delete these records after I have passed the dissertation.
感谢您阅读这份调查问卷，请您仔细阅读此调查问卷，对你认可项目画√或在“____”内填空。
您的个人信息和关于问卷的回答将仅用于我的毕业论文的数据分析，我会保证所有资料的安全并在论文通过后删除所有记录。
 
 
 
How many times will you go to the supermarket per week?
您每周去超市采购几次？
 
A. Less than once 少于一次
 
B. Once ~twice 一到两次
 
C. Three ~ four times 三到四次
 
D. Five ~ six times 四到五次
 
E. Every day 每天一次
 
F. More than seven times 一天内多次
 
 
 
Which transportation will you use while you go to the supermarket?
您搭乘何种交通工具前往超市？
 
A. Private car 私家车
 
B. Motorbike or Bike 摩托车或自行车
 
C. Public Transportation 公共交通
 
D. Walk 步行
 
 
 
Which factors will affect you by choosing supermarket? [Multiple choice, no more than two choices]
以下哪个因素会影响你对超市的选择？【多选，最多选两个】
 
A. Distance 离家的距离
 
B. Price 价格
 
C. Fresh grocery 新鲜的生鲜食品
 
D. Variety of grocery 生鲜食品种类的多样性
 
E. Service 服务

 
 
 
How much money do you spend per week on purchasing grocery in supermarket?
您每周在超市花费在生鲜食品的采购的费用是多少？
 
A. 0~200 yuan 0~200 元
 
B. 201~400 yuan 201~400 元
 
C. 401~600 yuan 401~600 元
 
D. 601~800 yuan 601~800 元
 
E. 801~1000 yuan 801~1000 元
 
F. more than 1000 yuan 大于1000 元
 
 
 
Have you used e-commerce before?
您曾经用过电子商务（如淘宝，亚马逊等） 吗？
 
A. Yes 用过 please finish question 6 to 10 请接着完成第6-10题
 
B. No 没用过 please finish question 11 to 12 请完成第11-12题
 
 
 
Have you heard e-grocery (online delivery of grocery products)?
您听说过超市的在线商城吗？
 
A. Yes 听过
 
B. No 没有听过
 
 
Please read the following statements and questions and tick your idea about comparison of e-grocery shopping vs. conventional supermarkets shopping.
请仔细阅读下列陈述并勾选您对于该陈述的看法
Fully Agree 完全同意 Agree 同意 Disagree 不同意 Fully Disagree 完全不同意
1.In e-grocery shopping, finding goods is difficult
从超市的在线商城里寻找自己需要的商品比较困难
2.In e-grocery shopping, the goods’ information is more convenient to access
在超市的在线商城里，商品的信息（如配方，生产保质期等）更容易获取
3.In e-grocery shopping, elimination of the place of purchase (Proximity/Distantness) is an interesting advantage
超市的在线商城使顾客不受超市距离远近的影响
4.In e-grocery shopping, purchasing and having the goods is faster
在超市的在线商城，购买商品更快捷
5.E-grocery shopping is more economical
用超市的在线商城购物比较节约钱
Fully Agree 完全同意 Agree 同意 Disagree 不同意 Fully Disagree 完全不同意
6.In e-grocery shopping, the price of goods is higher
超市在线商城里的商品价格更高
7.E-grocery shopping is associated with time wasting
比起传统超市购物，在超市的在线商城里购物更浪费时间
8.E-grocery shopping takes more energy from the shopper
比起传统超市购物，在超市在线商城购物更累
9.In e-grocery shopping, the quality of the goods is higher
超市在线商城里的商品品质更好
10.In e-grocery shopping, not touching of goods is not a limitation
不能触摸商品是超市在线商城的局限性之一
Fully Agree 完全同意 Agree 同意 Disagree 不同意 Fully Disagree 完全不同意
11.In e-grocery shopping, choice extent is an interesting advantage
超市的在线商城的优势之一是系统自动提供相关产品选择项
12.E-grocery shopping is associated with a broader choice extent for the shopper
超市的在线商城为我提供了更广泛的选择范围
13.E-grocery shopping makes daily life planning easier
超市的在线商城让我的日常购物计划更简易
14.I prefer pictorial and written guiding in the web pages to the oral guiding of the sale staff
比起工作人员的介绍，我更喜欢网页上的图片和书面介绍
15.In e-grocery shopping, delivery of goods by the shop is not necessary
超市的在线商城并不需要提供送货上门服务
Fully Agree 完全同意 Agree 同意 Disagree 不同意 Fully Disagree 完全不同意
16.In e-grocery shopping, the provide information on the web site will not provokes more purchase
超市在线商城网页上显示的促销信息不会增加销售额
17.E-grocery shopping is a contemporary way of shopping
超市的在线商城对我来说只是临时应急的购物方式
18.E-grocery shopping is more fun than the conventional supermarkets shopping
超市的在线商城比传统超市购物更有趣
19.It is interesting for me to transfer my e-grocery shopping experience to others
我愿意把我在超市在线商城购物的经历分享给其他人
 
 
 
What do you think is/are the advantage of e-grocery? [Multiple choice, no more than two choices]
您认为超市的在线商城的优点是？【多选，最多选两个】
 
A. Increased product choice (System will help recommend the connecting products) 增加商品的选择（系统会自动关联相关产品）
 
B. More convenient purchasing 购买商品时比亲自采购更方便
 
C. Faster/ easier purchasing methods 更加更简单的付款方式
 
D. Groceries are fresh and in good quality 生鲜产品新鲜且品质好
 
E. Save time 节约时间
 
F. Ability to provide feedback to the retailer 能直接向超市方面提供反馈
 
G. More access to timely information 能更及时的获得一手资料（如打折优惠信息等）
 
H. Others(Please give an example) 其他（请举例）

 
 
 
What do you think is/are the disadvantage of e-grocery? [Multiple choice, no more than two choices]
您认为超市的在线商城的缺点是？【多选，最多选两个】
 
A. No “real world” shopping experience 没有“真实购物”的感觉
 
B. Delivery charge 送货费用
 
C. Customers are not all possessing the same technology 不是所有的消费者都能使用相同的技术
 
D. Waste more time on picking product 挑选产品时比亲自采购要花费更多的时间
 
E. Perishable goods – either being damaged or not as fresh 产品的品质不能亲自挑选 – 如收到损坏的商品或者保质期短的商品
 
F. Others (Please give an example) 其他 （请举例）

 
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