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| 1. I have a finely honed elevator speech |
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| 2. I have a clearly defined brand positioning statement |
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| 3. I track, quantify, and report my key accomplishments |
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| 4. I am considered an expert in my field |
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| 5. I have a strong “googleability” rating |
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| 6. I have a clearly defined personal mission statement |
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| 7. I have a written a vision statement |
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| 8. I have a network who know my brand value |
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| 9. I know how my brand is better than my competitors’ |
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| 10. My brand is consistent |
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| 11. I have identified the unique characteristics of my brand |
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| 12. I have a clearly defined target audience |
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| 13. My Professional Website delivers my brand message |
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| 14. My industry publications or Blog reflects my brand |
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| 15. I have been quoted, presented, or made contributions in my field |
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| 16. My brand message is clearly reflected on resume or CV |
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| 17. My brand message is being delivered through multiple sources |
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| 18. Everything speaks to my brand message |
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| 19. I solicit feedback about my brand |
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| 20. I have help from a mentor |
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| 21. My portfolio demonstrates and communicates my brand |
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| 22. I have a plan for reducing negative elements of brand |
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