Word-Import - 1

Shoppers Stop

Respondent name:__________________________________________

Occupation: __________________________________________

Age: _________________

1.Do you get the TOI daily?

2.Do you regularly read the Bombay/Delhi/Bangalore Times supplement which comes with the TOI?

3.Could you tell me the ads of which brands you recollect seeing in the Bombay/Delhi/Bangalore Times in the past few weeks?

	Spontaneous
Aided

4.Do you recollect seeing any Shoppers Stop ads in Bombay/Delhi/Bangalore Times in the past few weeks?

5.If yes, what do you recollect of the ad? If no, please probe with aids (ad attached for reference.)

6.What do you think Shoppers Stop is trying to communicate with these ads?

7.Do you recollect the fashion tips which were given in the ad?

8.If yes, which fashion tips do you recollect?

	SPONT
TOM

11. In some of the creatives, the border of the ads during the Diwali time were incorporated with Diwali design elements, you think it was really required to do so considering the ad is a black and white and the size of the ad is only about the size of a CD cover?

12. What is it that you like about these ads?

13. What is it that you do not like about these ads?