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  2. 2014
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  5. Wine language survey
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Hello:

As a WSET educator in Australia or China (including Hong Kong, Macau/Macao and Taiwan), you are invited to participate in our survey about wine language.

University of Southern Queensland (USQ) Doctoral candidate Allison Creed (Principal Researcher) invites you to share your thoughts, ideas and opinions in a completely anonymous which should take only 15-20 minutes of your time. The Wine and Spirit Education Trust (WSET) London representative Mr Nick Pead (International Development Advisor) and Allison Creed (Principal Researcher) from the University of Southern Queensland have discussed the research and support has been given. The research has received ethics approval from....

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
Have you taught WSET programs in Australia or China (including Hong Kong, Macau/Macao and Taiwan)?
 
Yes
 
No
 
 
 
What is your first language?
 
English
 
Chinese (including varieties/dialects from Hong Kong, Macau/Macao and Taiwan)
 
Other
 
 
 
In what country have you spent most of your adult life?
 
Australia
 
China (including Hong Kong, Macau/Macao and Taiwan).
 
Other
 
 
 
In what country do you live permanently?
 
Australia
 
Mainland China
 
Hong Kong
 
Macau/Macao
 
Taiwan
 
Other
 
 
 
Which category includes your age?
 
20 or younger
 
21-25
 
26-30
 
31-35
 
36-40
 
41-45
 
46-50
 
51-55
 
56-60
 
61-over
 
 
 
What is your gender?
 
Female
 
Male
 
 
 
What is the highest WSET level you have attained?
 
WSET Level 1 Award in Wines
 
WSET Level 2 Award in Wines and Spirits
 
WSET Level 3 Award in Wines and Spirits
 
WSET International Higher Certificate in Wines and Spirits
 
WSET Level 4 Diploma in Wines and Spirits
 
WSET Level 5 Honours Diploma
 
 
 
PLEASE READ THIS GUIDANCE PAGE.
NOTE: This guidance document may be used as you complete the survey.

• To complete the survey you are asked to read the wine review extract, think about the word identified in “quotation marks” and answer five questions.
• The survey contains 14 wine review extracts and you will be asked to answer the same five questions for each wine review extract. Therefore, it may take you more time to answer the questions for the first few wine reviews but as you continue the process will become quicker.

GUIDANCE: Here is a wine review extract example followed by the same questions you will be asked in the survey:
Very intense, powerful, “full-bodied” and long.

Question 1. As you read the word “full-bodied” in the wine review extract, construct an image or picture in your mind as you think about this word and then describe the contents of your image or picture using a short sentence.
Example answer: The front view of the torso of a human female body.

Question 2. The aim of this question is to determine the vividness of your visual imagery. The concept of the word “full-bodied” has possibly brought a certain image or picture to your mind. Rate the vividness of the image or picture by reference to the 5-point scale given below.
Example answer: if the image or picture in your mind is vague and dim then give it a rating of 4.
o 1. Perfectly clear and as vivid as normal vision
o 2. Clear and reasonably vivid
o 3. Moderately clear and vivid
 4. Vague and dim
o 5. No image at all, you only know you are thinking of an object, entity or thing.

Question 3. List the first 4 words that come to mind as you read the word “full-bodied”.
Example answer: Big; Round; Warm; Sexy

Question 4. If you are teaching in your wine education classroom, then how would you briefly explain your understanding (not a dictionary meaning) of the word “full-bodied” used in this wine review extract to your students?
Example answer: Rich taste and mouth-coating density of the wine which lingers in the mouth.

*Question 5. Do you think the concept “full-bodied” can be used to talk about a red wine, white wine or both?
Example answer: A red wine.
 
 
 
As you read the word “full-bodied” in the wine review extract, construct an image or picture in your mind as you think about this word and then describe the contents of your image or picture using a short sentence.