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I am...
 
Male
 
Female
 
 
 
Specify the age group that you belong to
 
>18
 
18-25
 
25-35
 
35-45
 
45-55
 
55-70
 
70<
 
 
 
In a typical day, how many cups of tea do you drink?
 
2 cups or less
 
3-4 cups
 
5-6 cups
 
7-8 cups
 
9 cups or more
 
 
 
How often do you drink coffee on each of the following occasions? Choose more than one if applicable.
 
First thing after waking up in the morning?
 
With breakfast?
 
During your morning break?
 
With lunch?
 
During your afternoon break?
 
With dinner?
 
In the evening after dinner?
 
At bedtime?
 
When going out for a meal at a restaurant?
 
When visiting friends or family?
 
When you are stressed?

 
 
 
What sort of tea would you prefer to buy? Choose more than one if applicable.
 
A modern twist on classic flavors
 
Entirely new tea flavors
 
Plain classic flavors ( earl gray, darjeeling, oolong, green tea etc...)

 
 
 
What tea flavors are your favorite? Choose more than one if applicable.
 
Fruity
 
Minty
 
Bitter
 
Chocolaty
 
Spicy
 
Sweet
 
Other
 

 
 
 
Where do you buy your tea?
 
Large-scale retail stores
 
Supermarket
 
Specialized shop
 
Online
 
Other
 
 
 
 
What type of tea you use? Choose more than one if applicable.
 
Instant tea (2 in 1 or 3 in 1)
 
tea bag
 
loose tea
 
bottled and canned tea
 
 
 
Concerning the image of tea, what do you associate tea with? Choose more than one if applicable.
 
Escape or exoticism?
 
Spirituality?
 
Healthy
 
Diuretic
 
Conviviality (fond of feasting, drinking, and good company; sociable...)
 
Feminine
 
Refined
 
Relaxing
 
Stimulating
 
Other
 

 
 
 
How much do you spend on tea?
 
Downmarket
 
Supermarket
 
Famous Brands
 
Upscale
 
Other
 
 
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