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Surveys
2014
May
W
Waitrose
Waitrose
0%
Exit Survey
Which age bracket are you in? (years)
18 and under
19-25
26-34
35-44
45-54
55-60
60+
Please specify your gender
Male
Female
I do not wish to say
What is your approximate yearly income? (£000s)
Under 10
11-20
21-30
31-40
41-50
51-60
61+
On average, how many times do you visit a supermarket for a food shop?
Daily
Weekly
Monthly
Annually
If never, why?
Rank the following statements in order of preference for your shopping experience. Treat 1 as being most important.
1
2
3
4
5
6
Quality of produce
Price of produce
Layout of store
Ethical issues surrounding the supermarket
Distance to reach
The ability to perform online shopping
Please evaluate the following statements based upon your opinion
Strongly disagree
Disagree
Neutral
Agree
Strongly Agree
I shop in the same supermarket due to habit
I would be willing to shop elsewhere if possible
I change supermarkets to suit my needs
I consider myself to be a loyal customer of one supermarket
I would not change anything about my shopping experience
Would you shop in a supermarket that did not offer the choice for online shopping?
Yes
No
I do not do online shopping
Have you visited a Waitrose in the past year?
Yes
No
If yes, please can you evaluate the following statements
Strongly disagree
Disagree
Neutral
Agree
Strongly Agree
I enjoyed my shopping experience at Waitrose
I would visit Waitrose again
I consider Waitrose to have quality produce
I think Waitrose prices are too high
Please evaluate the following statements about a new Waitrose being built in Coventry
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
I would welcome a new Waitrose
I would shop in a new Waitrose
I would use the new Waitrose if it provided online shopping
I would be more inclined to shop at the new Waitrose if a loyalty scheme was implemented
I would be more inclined to shop at Waitrose if introductory offers were in place
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