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  1. Surveys
  2. 2012
  3. February
  4. W
  5. WA Communications
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Exit Survey »
 
 
We are updating the way we keep in touch with our friends, clients and potential clients, and in particular are looking at introducing a quarterly email communication and our use of social media such as Facebook, LinkedIn and Twitter.

Thank you for supporting us through your participation in this survey. We are seeking the opinion of only 20 friends of Wright Associates and your individual input is very important to us. The survey has been designed to take no more than ten minutes to complete.

If you have questions at any time about the survey or the procedures please contact Andy Coaton at 01908 365916 or by email at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
We are looking at sending out an email communication once a quarter to associates, customers and prospects who know us. It would contain up to five short articles (300-400 words) on topics, drawing on our experience in our core focus areas. Our aim is for every article to contain some information or an opinion that is new to the readership - i.e. it will contain real nuggets of value rather than regurgitating information easily found elsewhere.

With this specification in mind please indicate your agreement or disagreement with the following statements, where -5 is vehement disagreement, +5 is very strong agreement and 0 indicates no opinion.
-5 -4 -3 -2 -1 0 +1 +2 +3 +4 +5
I would be interested to receive a regular communication like this from Wright Associates
As long as there is an 'unsubscribe' option most people would be happy to receive such a communication
These things are just spam
Wright Associates should not produce such a communication
It is important not to call it a 'newsletter'
Once a quarter is about right
Once a month would be a better frequency for such a communication
 
 
 
Do you want to make any comments about your responses?
   
 
 
How appealing do you think articles with the following titles/subjects would be to you or your colleagues? (1 not at all appealing, 10 very appealing)
1 2 3 4 5 6 7 8 9 10
“From Davos to Lagos” – opinion piece leveraging reports from the World Economic Forum where Europeans were suicidal whilst Asians and Africans were ecstatic.
Prioritising key accounts - allocating the right amount of resource to the right customer/prospect
“Time to spring clean the sales team” – the cost of change versus optimisation
Channel business prevention programmes (a series on mistakes businesses make in managing multriple sales channels, and how to avoid them)
Understanding delivery of your 'total product' - how channel partners may be responsible for 80% of the perceived value of your products
Understanding 'perceived use value' in new proposition development
 
 
 
We would be interested in any suggestions for the sorts of article you would find interesting and/or helpful:
   
 
 
 
Do you have any suggestions for a title for the publication?
   
 
 
Below are some possible titles that have already been suggested. Please could you indicate your opinion of them as titles where -5 indicates it would be very detrimental (i.e. it would create a negative impression of Wright Associates), +5 indicates you think it is a very good title and 0 indicates no opinion.
-5 -4 -3 -2 -1 0 +1 +2 +3 +4 +5
Focus
Insight
Vision to Results
V2R
WA Focus
WA Update
WA Perspectives
Wright Direction
Wright Focus
Wright Insights
Wright Perspective
Wright Stuff
Wright Tack
Wright Thinking
Wright Vision
 
 
 
Any further suggestions on names or comments about the planned publication?
   
 
 
We are also looking at how we use social media. Please indicate your agreement or otherwise with the following statements where -5 is strongly disagree and +5 is strongly agree.
-5 -4 -3 -2 -1 0 +1 +2 +3 +4 +5
Businesspeople who frequently post on social media are indicating they have too much time on their hands.
Having a basic company presence on Facebook is important.
Having a basic company presence on LinkedIn is important.
Having a basic company presence on Twitter is important.
Facebook is an important communication tool even for B2B companies these days.
A consultancy business should be seen to be fairly active on LinkedIn.
Twitter is a serious communication medium for services businesses such as Wright Associates.
Social media are unlikely to generate business directly, but lack of presence indicates a business is behind the times.
 
 
 
Any further suggestions or comments in relation to social media?
   
 
 
 
Are there any other comments you would like to make?
   
 
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