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A. Demographic Information
1. Gender |
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5. Annual family income (Rs. Lacs) |
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6. How often do you use internet (usage frequency) |
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7. Why do you visit Internet (usage for) -- check all that apply |
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B. Your interest in Online Shopping
8. How often do you visit internet for information prior to purchase through online/direct shopping |
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9. How often do you make online purchase |
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10. Which of the following factors you look for in online shopping ? (check all that apply) |
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11. While deciding FOR purchase through online mode, how important are the following factors? (1 : Least important -- 5 : most important)
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12. How important are the following factors that make you decide AGAINST purchase through online mode? (1: Least important -- 5 : Most important)
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C. Your online shopping behaviour
13. For how long you have been purchasing online? |
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14. What type of products do you buy through online channel? (check all that apply) |
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| 15. List three online sites you regularly visit : | | |
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| 16. List three online sites you mostly purchase from: | | |
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17. Average number of purchases made in a month through Online Shopping |
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18. Average amount (in Rupees) spent monthly on purchase through Online Shopping |
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19. Preferred payment option |
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20. Number of times you had to return the goods |
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21. If you had to return goods, what were the return options? (check all that apply) |
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22. Your satisfaction level of the return process
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23. Rate your experience on various factors related to online shopping.
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| 24. Among the sites you have visited / purchased from, list upto three top ranked sites which, according to you | | | | a) have attractive web display | | | | b) have easy-to-navigate web pages | | | | c) provide good online support | | | | d) have convenient payment option | | | | e) offer attractive discount/other add-ons | | | | f) provide good quality products | | | | g) have acceptable delivery time | | | | h) are over-all customer friendly | | |
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25. Your Overall experience with online purchase |
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26. Your overall views regarding Online Retail Shopping:
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| E. Any other comments / inputs related to Online Shopping | | |
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