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  1. Surveys
  2. 2011
  3. April
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  5. Unu Design Workshop Demand Research
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Thank you for accepting to fill in this brief questionnaire! It should not take more than 10 minutes to complete. The purpose of this study is to identify market trends in relation to the fashion industry.

Your participation in this study is completely voluntary. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, or you just feel like chatting about fair trade fashion, you may contact Jaimie Boyd at (51) 95 741 7221 or by skype at jajaimie. You can also email me at [email protected].

Thank you very much for your time and support! Please start with the survey now by clicking on the Continue button below.
 
 
 
In which region do you reside most of the time?
 
 
 
How often do you purchase clothing?
 
Once a year
 
Every season
 
Every month
 
As often as humanly possible!
 
 
 
What is your monthly clothing budget?
 
Less than 100 USD
 
$101 to $300
 
$301 to 500
 
$501 to $1000
 
Over $1000
 
 
 
What motivates you to buy new clothes? (select as many as apply)
 
To keep up with the trends
 
My clothes are getting old and I just want something new!
 
A special event
 
I see a garment that I love
 
Other

 
 
 
How do you find out about new clothing models that are on the market?
 
Fashion magazine
 
Specific internet sites
 
Newspapers
 
I go to the mall and see what’s available
 
I go to specific shops
 
Other
 

 
 
 
When you buy high-end clothes, which factors most influence your decision to make a purchase? (please rank)
The garment is presently in fashion
The garment looks terrific on me
The garment is from a recognized brand.
The garment is totally unique and nobody I know will have it
The garment is a classic piece and will always be in fashion
Other
 
 
 
Which sentence best describes your sense of fashion?
 
I almost always like what is in style and I always try to dress in fashion.
 
I prefer to spend more to own quality, classic garments rather than buying the latest trend.
 
I don’t pay much attention to fashion but once in a while I will buy something to update my wardrobe.
 
I have a totally unique sense of style and I am uninfluenced by fashion trends.
 
 
 
Sometimes people like to use clothing that represents different cultures. They’ll wear a woven skirt from Guatemala or Thai fisherman pants. How do you feel about using ethnic clothing?
 
I love it! The more diversity in my clothing, the better!
 
I like it as long as it is classy and looks good on me.
 
I am okay with it in select circumstances, but not too often.
 
I will only use it if it happens to be in fashion that season.
 
I prefer to use conventional outfits.
 
 
 
Fair trade means that the distribution of sales profits is more equitable and fair than in the case of conventional sales. How important is fair trade when you purchase clothing?
 
Very important. I always try to purchase fair trade.
 
Somewhat important. I prefer it, but I also buy conventional clothing.
 
Indifferent. I like it, but I won’t go out of my way to find it.
 
Not important at all. I prefer to buy clothing on the basis of quality and cost rather than fair trade.
 
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