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Surveys
2017
June
U
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Name
*
Age
18-25
26-35
36-45
Above 45
*
Gender
Male
Female
*
Please rank (1-5) the following in order of interest on internet:
Chatting
-- Select --
1
2
3
4
5
Email
-- Select --
1
2
3
4
5
Information gathering
-- Select --
1
2
3
4
5
Shopping
-- Select --
1
2
3
4
5
Entertainment
-- Select --
1
2
3
4
5
*
What type of advertisement consumer prefer
Text
Video
Audio
GIF
*
Which sector choose digital platform more for advertising
Electronics
Clothing
Automobile
Beauty products
Education
*
Duration of advertisement preferred by consumer
<30 seconds
<60 seconds
<90 seconds
>90 seconds
*
Which channel has more reach in a short period
Display
Search
Social
Email
*
What are the benefits of digital advertising over traditional advertising
Cost efficiency
Less time consumption
Wide range of information
Ease of use
*
What loopholes does digital advertising carry over traditional advertising
Privacy issue
Lack demonstration
More susceptible
More scope for fraudulent activities
Often interrupting
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