Untitled | QuestionPro

Dear Customer:

As the manager of [COMPANY], I want to thank you for your decision to purchase or lease a car from us. Please help us serve you better by taking a couple of minutes to tell us about the service that you have received so far. We appreciate your business and want to make sure we meet your expectations. Attached, you will find a coupon good for ...... We hope that you will accept this as a token of our good will.

Sincerely,
[MANAGER_NAME]
Manager

	EXCELLENT	VERY GOOD	GOOD	FAIR	POOR
Making you feel comfortable

Working as a team to best satisfy you

Making you confident that this was the right vehicle

Handling your purchase in a professional and timely manner

Were you offered a test drive?

Yes, offered and taken

Yes, offered but not taken

No, not offered

Overall, how would you rate the thoroughness of your test drive.

Did you trade in a vehicle as part of your transaction?

Yes

No

How satisfied were you with the process used to determine the trade-in value?

Thinking about when you took possession of your new vehicle, did you:

Note the mileage

Look over the bodywork

Make sure the car is complete (spare tire, tire-changing equipment, owner's manual etc)

Get run down from the salesperson about the features of the car

Take a final test drive

Based on your overall experience, how likely would you be to purchase or lease another vehicle from this dealer?

What was the single most important reason for initially shopping at the dealer where you bought or leased your new vehicle?

Advertising (TV, radio, newspaper etc)

Previous experience with the dealer

Recommended by others

Location

If you would like to tell us something about your purchase or ownership experience that has not been covered in this survey, please type your comments in the box provided. Thank you for your patronage and for helping us to better serve you.

Thank you for your feedback. We sincerely appreciate your honest opinion and will take your input into consideration while providing products and services in the future.

If you have any comments or concerns about this survey please Contact: -

Company Name

Address 1

Address 2

City, State, ZipCode