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Please tell us how the described product would rate on the following attributes.
1
Not At All Descriptive
2
3 4 5
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
 
 
 
Overall, what is your reaction to the described product?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What other brands of [Product Category] have you used? (Check all that apply.
 
Brand A
 
Brand B
 
Brand C
 
I haven't used [Product], but I'm familiar with it.
 
I know nothing about [Product].

 
 
 
Overall, how interested are you in buying this product if it were available? Please check one.
 
Not at all Interested
 
Not Very Interested
 
Neither Interested nor Uninterested
 
Somewhat Interested
 
Very Interested
 
 
 
Which of the following best describes your need for this product?
 
I really need this product because nothing else can solve this problem.
 
This is a minor improvement over what I currently use.
 
It looks okay but is about the same as what I'm doing now.
 
My current product would serve me better.
 
You've got to be kidding. Why would I need this product?
 
 
 
Assuming the new product is priced comparably to other major brands, would you say it is a...
 
Very poor value
 
Somewhat poor value
 
Average value
 
Fairly good value
 
Very good value
 
 
 
Overall, what would be your most important factors in choosing a [Product Category]? Please check three.


 
Value
 
Best performance
 
Good repair/Warranty service
 
Recognized brand name
 
High quality
 
Shopping convenience
 
Easy/fast service
 
Discount
 
Good sales representative/dealer/owner
 
Broad selection of products
 
Do not know
 
Other

 
 
 
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
 
Commentary on the Internet/Web site
 
Word-of-mouth
 
Sales/service representative
 
Industry publications
 
Advertising
 
Trade shows/events
 
Guarantee/warranty offers
 
Other
 
 
 
How long have you used our products?
 
Less than 6 months
 
6 months to less than 1 year
 
1 year to less than 3 years
 
3 years to less than 5 years
 
5 years or more
 
 
 
How frequently do you purchase from us?
 
Every day
 
Every week
 
Every 2 - 3 weeks
 
Every month
 
Every 2 - 3 months
 
Every 4 - 6 months
 
Once or twice a year
 
 
 
How frequently do you use our products?
 
Extremely frequently
 
Very frequently
 
Moderately frequently
 
Very infrequently
 
Not at all frequently
 
 
 
Compared to our competitors, how effective is our software?
 
Much more effective
 
Somewhat more effective
 
Slightly more effective
 
About as effective
 
Slightly less effective
 
Somewhat less effective
 
Much less effective
 
 
 
Was the difficulty of the course in line with your expectations?
 
Yes
 
No
 
Maybe
 
 
 
How likely are you to use our company again in the future?
 
Extremely likely
 
Very likely
 
Moderately likely
 
Slightly likely
 
Not at all likely
 
 
 
How likely are you to recommend our software to others?
 
Extremely likely
 
Very likely
 
Moderately likely
 
Slightly likely
 
Not at all likely
 
 
 
Considering the value you have received, do you think the price of our software is:
 
Much too high
 
Somewhat too high
 
Slightly too high
 
About right
 
Slightly too low
 
Somewhat too low
 
Much too low
 
 
 
How likely are you to recommend our company?
 
Extremely likely
 
Very likely
 
Moderately likely
 
Slightly likely
 
Not at all likely
 
 
 
How well do the employees at our company protect your privacy?
 
Extremely well
 
Very well
 
Moderately well
 
Slightly well
 
Not at all well
 
 
 
How likely are you to recommend our new service?
 
Extremely likely
 
Very likely
 
Moderately likely
 
Slightly likely
 
Not at all likely
 
 
 
In general, how satisfied are you with our new product?
 
Extremely satisfied
 
Slightly satisfied
 
Neither satisfied nor dissatisfied
 
Slightly dissatisfied
 
Extremely dissatisfied
 
 
 
How helpful is our company with your needs or questions?
 
Extremely helpful
 
Very helpful
 
Moderately helpful
 
Slightly helpful
 
Not at all helpful
 
 
 
How satisfied were you with your last interaction with our company?
 
Extremely satisfied
 
Slightly satisfied
 
Neither satisfied nor dissatisfied
 
Slightly dissatisfied
 
Extremely dissatisfied
 
 
 
How likely are you to continue doing business with us?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
How do we rate in comparison to other companies that offer the same products?
 
Much higher
 
Somewhat higher
 
Same
 
Somewhat lower
 
Much lower
 
Don't know
 
 
 
How likely are you to continue using our products?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
How would you rate your overall level of satisfaction with us?
 
Highly satisfied
 
Somewhat satisfied
 
Neutral
 
Somewhat dissatisfied
 
Highly dissatisfied
 
Comment:
 
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