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2012
May
U
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Dear Sir/Madam:
As the president of [COMPANY], I want to thank you for buying our product. Please help us better understand your needs by completing the survey below. Thank you for your time.
Sincerely,
[MANAGER NAME]
President
How long have you used [PRODUCT]?
Less than 1 month
1 to 6 months
6 months to 1 year
1 to 2 years
2 years or more
Never used
How often do you use [PRODUCT]?
Once a week or more often
2 to 3 times a month
Once a month
Every 2-3 months
2-3 times a year
Once a year or less often
Do not use
Overall, how satisfied are you with [PRODUCT]?
Very Unsatisfied
Unsatisfied
Somewhat Satisfied
Very Satisfied
Extremely Satisfied
Compared to other [PRODUCT CATEGORY] that are available, would you say that [PRODUCT] is:
Much better
Somewhat better
About the same
Somewhat worse
Much worse
Don't know or never used
Will you use/purchase [PRODUCT] again?
Definitely will
Probably will
Might or might not
Probably will not
Definitely will not
Never used
Thank you for your feedback.
Have you ever ordered [PRODUCT] from [COMPANY]?
Yes
No
Overall, how would you rate [COMPANY]?
Excellent
Good
Average
Poor
Terrible
How satisfied are you with your service from [COMPANY]?
Extremely satisfied
Very satisfied
Neutral
Very dissatisfied
Extremely dissatisfied
Would you recommend [COMPANY] to a friend?
Yes
No
If no, why not?
For your
NEXT
[PRODUCT] purchase, how likely are you to purchase from [COMPANY]?
Very likely
Somewhat likely
Not sure
Somewhat unlikely
Very unlikely
Which of the following modes did you use to place the
LAST
order for [PRODUCT]?
Mail order
Internet
Over the phone
Fax
Other
What are the
THREE
main reasons you didn't purchase [PRODUCT] from [COMPANY]?
If you could change something about [COMPANY] what would it be?
Are there any other comments you have for [COMPANY]?
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