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Please tell us how the described product would rate on the following attributes.
1
Not At All Descriptive 		2
3 4 5
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
 
 
 
Overall, what is your reaction to the described product?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What is it that you like about [Product]? Please enter as many items as you wish.
   
 
 
 
What do you like least about [Product]?
   
 
 
 
What would be your main reason for buying the product?
   
 
 
 
Overall, how interested are you in buying this product if it were available? Please check one.
 
Not at all Interested
 
Not Very Interested
 
Neither Interested nor Uninterested
 
Somewhat Interested
 
Very Interested
 
 
 
Based on the description, what price would you expect to pay for the product?
   
 
 
Please tell us how the described product would rate on the following attributes.
1
Not At All Descriptive 		2
3 4 5
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
 
 

Product: Our product is a mouth spray by Johnson& Johnson designed to cause you to nolonger be contagious when sick and help you to recover from sickness faster.
Price: Our price is going to be around $8 per 6 Fl Oz bottle. This a a very fair price for what our product is offering. Other throat sprays only offer soar throat relief. Our product as far superior benefits.
Promotion: For promotion we will broadcast commercials during certain time periods of the day. Doing research we will find when moms and children watch television the most, then air our commercials during this time since these are our target markets.
Distribution: Our distribution will be to every Pharmacy and grocery store throughout the United States. We are this confident in our product. After we see great success in the United States we will take the product overseas as well.
 
 
 
 
Overall, what is your reaction to the described product?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What is it that you like about [Product]? Please enter as many items as you wish.
   
 
 
 
What do you like least about [Product]?
   
 
 
 
What would be your main reason for buying the product?
   
 
 
 
Overall, how interested are you in buying this product if it were available? Please check one.
 
Not at all Interested
 
Not Very Interested
 
Neither Interested nor Uninterested
 
Somewhat Interested
 
Very Interested
 
 
 
Based on the description, what price would you expect to pay for the product?
   
 
 
 
Assuming the new product is priced comparably to other major brands, would you say it is a...
 
Very poor value
 
Somewhat poor value
 
Average value
 
Fairly good value
 
Very good value
 
 
 
Overall, what would be your most important factors in choosing a [Product Category]? Please check three.


 
Value
 
Best performance
 
Good repair/Warranty service
 
Recognized brand name
 
High quality
 
Shopping convenience
 
Easy/fast service
 
Discount
 
Good sales representative/dealer/owner
 
Broad selection of products
 
Do not know
 
Other

 
 
 
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
 
Commentary on the Internet/Web site
 
Word-of-mouth
 
Sales/service representative
 
Industry publications
 
Advertising
 
Trade shows/events
 
Guarantee/warranty offers
 
Other
 
 
Please tell us how the described product would rate on the following attributes.
1
Not At All Descriptive 		2
3 4 5
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
 
 

Please read the following description of a new product concept called [Concept Name].

Concept Description:
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
 
 
 
Overall, what is your reaction to the described product?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What is it that you like about [Product]? Please enter as many items as you wish.
   
 
 
 
What do you like least about [Product]?
   
 
 
 
What would be your main reason for buying the product?
   
 
 
 
Overall, how interested are you in buying this product if it were available? Please check one.
 
Not at all Interested
 
Not Very Interested
 
Neither Interested nor Uninterested
 
Somewhat Interested
 
Very Interested
 
 
 
Based on the description, what price would you expect to pay for the product?
   
 
 
 
Assuming the new product is priced comparably to other major brands, would you say it is a...
 
Very poor value
 
Somewhat poor value
 
Average value
 
Fairly good value
 
Very good value
 
 
 
Overall, what would be your most important factors in choosing a [Product Category]? Please check three.


 
Value
 
Best performance
 
Good repair/Warranty service
 
Recognized brand name
 
High quality
 
Shopping convenience
 
Easy/fast service
 
Discount
 
Good sales representative/dealer/owner
 
Broad selection of products
 
Do not know
 
Other

 
 
 
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
 
Commentary on the Internet/Web site
 
Word-of-mouth
 
Sales/service representative
 
Industry publications
 
Advertising
 
Trade shows/events
 
Guarantee/warranty offers
 
Other
 
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