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How familiar are you with [PRODUCT]
 
Use it on a regular basis
 
Use it sporadically
 
Heard of it but never used it
 
Never heard of it
 
 
 
How did you first hear about [PRODUCT]?
 
TV
 
Radio
 
Magazine
 
Newspaper
 
Internet
 
Friend/relative/associate
 
Haven't heard of it before
 
Not sure
 
Other
 
 
 
 
Which of the following attributes enticed you to try the [PRODUCT] (initially)?
 
Looks good
 
Easy to use/convenient
 
Price Value
 
Solves Problem
 
Readily available
 
Best quality
 
Good selection
 
Just what I need
 
Advertising
 
Not sure
 
Other
 

 
 
 
Overall, how do you rate the quality of [PRODUCT]?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
When was the last time you used [PRODUCT]?
 
Under 1 month
 
1 to 6 months
 
6 months to 1 year
 
Not sure
 
Other
 
 
 
 
How often do you buy [PRODUCT]?
 
Once per week or more often
 
2 to 3 times per month
 
Once per month
 
Once every 2-3 months
 
Once or twice a year
 
Less than once a year
 
Not sure
 
 
 
How likely are you to buy [PRODUCT] in the future?
 
Very Unlikely
 
Somewhat Unlikely
 
Not sure
 
Somewhat likely
 
Very likely
 
 
 
Would you recommend [PRODUCT] to a friend or associate?
 
Definitely Not
 
Probably Not
 
Not sure
 
Probably
 
Definitely
 
 
 
What other brands of [PRODUCT_CATEGORY] have you heard of or used before?
 
Brand A
 
Brand B
 
Brand C
 
Don't know
 
None
 
Other
 
 
 
 
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