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2012
January
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Over all, how satisfied are you with [PRODUCT]
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
What are some aspects of [PRODUCT] that can be improved?
Based on your experience, how does [PRODUCT] compare with [OTHER_BRAND_PRODUCT]?
[PRODUCT] is better
About the same
[PRODUCT] is worst
Not sure
How often do you typically use [PRODUCT]?
Daily
Weekly
Less than monthly
Do not use
Not sure
Where do you primarily use [PRODUCT]?
At home
At the office
Another location
Do not use it
How frequently are you using [PRODUCT] as compared to a month a go?
More frequently
About the same
Less
Not sure
Do you wait for [PRODUCT] to go on sale to purchase it?
Yes
No
Do you typically read the back and side panel of the [PRODUCT]s package?
Yes
No
Don't remember/Not sure
How familiar are you with [PRODUCT]
Use it on a regular basis
Use it sporadically
Heard of it but never used it
Never heard of it
What other brands of [PRODUCT_CATEGORY] have you heard of or used before?
Brand A
Brand B
Brand C
Don't know
None
Other
Which of the following attributes enticed you to try the [PRODUCT] (initially)?
Looks good
Easy to use/convenient
Price Value
Solves Problem
Readily available
Best quality
Good selection
Just what I need
Advertising
Not sure
Other
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