Understanding Your Market and Marketing Strategies

1. Hello Anzisha Fellow

Thank you for your participation in the questionnaires thus far.

In this questionnaire you will be asked to answer questions about your market and marketing strategies. It will take approximately 30 minutes to complete the questionnaire.

Please complete this form in as much detail as you can. The more information you give to us, the more we get to know you and the easier it will be for us to assist you in achieving business success.

Thank you very much for your time . Please start with the questionnaire now by clicking on theContinuebutton below.

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* 2. What are your marketing and sales goals?

3. Do you have your marketing plan/strategy with marketing action plans documented?

Yes

Yes but no action plan

4. Please select the methods of marketing that you have used previously and rate the level of effectiveness of each.

Flyers/Pamphlets

Online Marketing (Social Media)

Email Marketing

Newspaper Adverts

Radio Adverts

Other

5. How do you know what your customers want and need? How do you know that they are willing and able to buy your product/service?

6. Who are your customers? Detail everything about them: Age? Race? Gender? Income level? etc.

7. What resources do you have at your disposal to assist you in your marketing efforts?

8. What is it that you do not know about your customers that if you knew would help you in developing products that would satisfy their needs and wants better?

9. What would be the best way to collect this information from your customers? Consider all the resources your customers have at their disposal to give you this information.

10. How do you analyse and make sense of the information that you get from your customers in order to make business decisions?