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Surveys
2009
January
T
TV Guide
TV Guide
Hi, my name is …………….. I am calling you from Showtime. We are currently conducting a survey amongst our subscribers to assess their level of satisfaction with services provided by Showtime. And as a valuable subscriber, your feedback counts.
Can you kindly give me few minutes of your time to answer a few questions, after which you will be eligible for five Showcinema movies for free as an act of gratitude for your time and cooperation
Demographics
Gender
-- Select --
Male
Female
Age
-- Select --
15-18 years old
19-24 years old
25-29 years old
30-34 years old
35-39 years old
40-44 years old
45-49 years old
50+ years old
Nationality
-- Select --
Saudi
Kuwaiti
Emirati
Other Arab
Western
Asian
Country of residence
-- Select --
Bahrain
Kuwait
KSA
Oman
Qatar
UAE
Other
City
Area
Name
Smartcard No.
Decoder Type
*
1. Do you usually receive/collect the monthly Showguide?
Yes
No
Thank respondent and End Interview explaining that this survey aims at gathering opinions on Showguide and since he/she does not receive it then there is no point proceeding with the questions.
2. Do you receive the ShowGuide at home/office or pick it up yourself from a Showtime counter/showroom?
Receive ShowGuide
Pick up ShowGuide
Other
3. Out of 12 ShowGuide issued per year, how many issues do you usually collect/receive?
1
2
3
4
5
6
7
8
9
10
11
12
4. Do you usually receive/find the ShowGuide available on time?
(Int: Read Options)
Always
Most of the time
Sometimes
Rarely
Never
5. How frequently do you use the ShowGuide to learn about programs showing on Showtime?
Daily
5-6 days a week
3-4 days a week
1-2 days a week
Less than that
Never
6. Who else in the household uses the ShowGuide to your knowledge?
Spouse/Parent
Kids (7-12 years old)
Other Teenagers (13-18 years old)
Other adults in the family
None
7. Please give your overall rating of the ShowGuide by using a 10-point scale where 10 reflects v. high satisfaction with the ShowGuide vs. 1 which means that the service is not satisfactory at all. A score closer to 10 reflects a more positive opinion and a score that is closer to 1 reflects a more negative opinion.
1
2
3
4
5
6
7
8
9
10
8. Overall, what do you think of the content of the ShowGuide? To which extent do you think it is relevant and useful?
1
2
3
4
5
6
7
8
9
10
9. Do you read the ShowGuide in Arabic or English?
Arabic
English
Both
Please contact
[email protected]
if you have any questions regarding this survey.
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