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Hi, my name is …………….. I am calling you from Showtime. We are currently conducting a survey amongst our subscribers to assess their level of satisfaction with services provided by Showtime. And as a valuable subscriber, your feedback counts.

Can you kindly give me few minutes of your time to answer a few questions, after which you will be eligible for five Showcinema movies for free as an act of gratitude for your time and cooperation
 
 
Demographics
 
 
 
Gender
 
 
Age
 
 
Nationality
 
 
Country of residence
 
 
City
   
 
 
Area
   
 
 
Name
   
 
 
Smartcard No.
   
 
 
Decoder Type
   
 
 
* 1. Do you usually receive/collect the monthly Showguide?
 
Yes
 
No
 
 
Thank respondent and End Interview explaining that this survey aims at gathering opinions on Showguide and since he/she does not receive it then there is no point proceeding with the questions.
 
 
2. Do you receive the ShowGuide at home/office or pick it up yourself from a Showtime counter/showroom?
 
Receive ShowGuide
 
Pick up ShowGuide
 
Other
 
 
 
3. Out of 12 ShowGuide issued per year, how many issues do you usually collect/receive?
1 2 3 4 5 6 7 8 9 10
11 12
 
 
4. Do you usually receive/find the ShowGuide available on time? (Int: Read Options)
 
Always
 
Most of the time
 
Sometimes
 
Rarely
 
Never
 
 
5. How frequently do you use the ShowGuide to learn about programs showing on Showtime?
 
Daily
 
5-6 days a week
 
3-4 days a week
 
1-2 days a week
 
Less than that
 
Never
 
 
6. Who else in the household uses the ShowGuide to your knowledge?
 
Spouse/Parent
 
Kids (7-12 years old)
 
Other Teenagers (13-18 years old)
 
Other adults in the family
 
None

 
 
7. Please give your overall rating of the ShowGuide by using a 10-point scale where 10 reflects v. high satisfaction with the ShowGuide vs. 1 which means that the service is not satisfactory at all. A score closer to 10 reflects a more positive opinion and a score that is closer to 1 reflects a more negative opinion.
1 2 3 4 5 6 7 8 9 10
 
 
8. Overall, what do you think of the content of the ShowGuide? To which extent do you think it is relevant and useful?
1 2 3 4 5 6 7 8 9 10
 
 
9. Do you read the ShowGuide in Arabic or English?
 
Arabic
 
English
 
Both
Please contact [email protected] if you have any questions regarding this survey.
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