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We are asking eyecare professionals about their perceptions of certain brands and companies in the optical industry. The following is a series of short, easy questions that will take less than 10 minutes to complete.

Thank you very much for your time and support. To begin the survey, please press the Continue button below.


 
 
 
Which of the following brands does your frame dispensary carry? Please check all that apply, or none of the above if you carry none of these brands.
 
Lulu Guiness
 
Ted Baker
 
Tura
 
TuraFlex
 
Tourneau
 
None of the above

 
 
 
You indicated that your dispensary carries none of the brands we mentioned. All of these brands are distributed by Tura Eyewear. Are you familiar with the name Tura?
 
Yes very familiar
 
Somewhat familiar
 
Not familiar at all
 
 
 
When you hear the name Tura, what is your overall impression of that company?
 
Very Favorable
 
Somewhat favorable
 
No feeling either way
 
Somewhat unfavorable
 
Very unfavorable
 
 
 
Your dispensary does not currently carry Tura brands. Please indicate the one answer below that most closely describes why.
 
Too expensive
 
They don’t carry frames that suit my particular customers
 
I am unfamiliar with the company
 
Past experiences/poor customer service
 
 
 
You mentioned that Tura doesn’t have frames that suit your customers. In your opinion, how would you describe the frames that Tura does have available? Mark all that apply.
 
For women only
 
For men only
 
Too trendy
 
Not trendy enough
 
For older people
 
For younger people
 
Not of high enough quality
 
Too high quality
 
 
 
From the list of adjectives below, pick 5 words that best describe your impressions of Tura Eyewear and its frames, including all it brands (Ted Baker, Lulu Guiness, Tura, TuraFlex, Tourneau)
 
Classy
 
Conservative
 
Designer
 
Innovative
 
Old-fashioned
 
Recognizable
 
Variety
 
Affordable
 
Boring
 
Classic
 
Contemporary
 
Distinctive
 
Established
 
Excellent
 
Expensive
 
Fancy
 
Good product
 
Great
 
High cost
 
Light
 
Mature
 
Mid-price
 
Something for everyone
 
Trustworthy
 
Trendy
 
Modern
 
Dependable
 
Reasonable
 
Sell well
 
Solid
 
Sophisticated
 
Sturdy
 
Unique
 
Other
 

 
 
 
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