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2010
December
T
Tura research
Tura research
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Thank you for taking our survey!
We are asking eyecare professionals about their perceptions of certain brands and companies in the optical industry. The following is a series of short, easy questions that will take less than 10 minutes to complete.
Thank you very much for your time and support. To begin the survey, please press the
Continue
button below.
Which of the following brands does your frame dispensary carry? Please check all that apply, or none of the above if you carry none of these brands.
Lulu Guiness
Ted Baker
Tura
TuraFlex
Tourneau
None of the above
You indicated that your dispensary carries none of the brands we mentioned. All of these brands are distributed by Tura Eyewear. Are you familiar with the name Tura?
Yes very familiar
Somewhat familiar
Not familiar at all
When you hear the name Tura, what is your overall impression of that company?
Very Favorable
Somewhat favorable
No feeling either way
Somewhat unfavorable
Very unfavorable
Your dispensary does not currently carry Tura brands. Please indicate the one answer below that most closely describes why.
Too expensive
They don’t carry frames that suit my particular customers
I am unfamiliar with the company
Past experiences/poor customer service
You mentioned that Tura doesn’t have frames that suit your customers. In your opinion, how would you describe the frames that Tura does have available? Mark all that apply.
For women only
For men only
Too trendy
Not trendy enough
For older people
For younger people
Not of high enough quality
Too high quality
From the list of adjectives below, pick 5 words that best describe your impressions of Tura Eyewear and its frames, including all it brands (Ted Baker, Lulu Guiness, Tura, TuraFlex, Tourneau)
Classy
Conservative
Designer
Innovative
Old-fashioned
Recognizable
Variety
Affordable
Boring
Classic
Contemporary
Distinctive
Established
Excellent
Expensive
Fancy
Good product
Great
High cost
Light
Mature
Mid-price
Something for everyone
Trustworthy
Trendy
Modern
Dependable
Reasonable
Sell well
Solid
Sophisticated
Sturdy
Unique
Other
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