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The product's features, advantages and benefits were clearly communicated to the field.
 
5 = Strongly Agree
 
4 = Mildly Agree
 
3 = Neutral
 
2 = Mildly Disagree
 
1 = Strongly Disagree
 
 
 
Customers understood the key messages about the product.
 
5 = Strongly Agree
 
4 = Mildly Agree
 
3 = Neutral
 
2 = Mildly Disagree
 
1 = Strongly Disagree
 
 
 
The product was clearly positioned against the competition.
 
5 = Strongly Agree
 
4 = Mildly Agree
 
3 = Neutral
 
2 = Mildly Disagree
 
1 = Strongly Disagree
 
 
 
The product was clearly positioned within Thermo Scientific's product lines.
 
5 = Strongly Agree
 
4 = Mildly Agree
 
3 = Neutral
 
2 = Mildly Disagree
 
1 = Strongly Disagree
 
 
 
Ordering, pricing, and delivery information was communicated at launch and clearly understood.
 
5 = Strongly Agree
 
4 = Mildly Agree
 
3 = Neutral
 
2 = Mildly Disagree
 
1 = Strongly Disagree
 
 
 
Training equipped me with the right knowledge to sell or demo the product
 
5 = Strongly Agree
 
4 = Mildly Agree
 
3 = Neutral
 
2 = Mildly Disagree
 
1 = Strongly Disagree
 
 
 
The launch introduction webinar helped prepare me to sell the new product.
 
5 = Strongly Agree
 
4 = Mildly Agree
 
3 = Neutral
 
2 = Mildly Disagree
 
1 = Strongly Disagree
 
 
 
Product literature (brochure, data sheet, application notes) effectively communicated the product's benefits to the customer.
 
5 = Strongly Agree
 
4 = Mildly Agree
 
3 = Neutral
 
2 = Mildly Disagree
 
1 = Strongly Disagree
 
 
 
The sales presentation material clearly described the product's advantages.
 
5 = Strongly Agree
 
4 = Mildly Agree
 
3 = Neutral
 
2 = Mildly Disagree
 
1 = Strongly Disagree
 
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