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The following survey is an initiative of the Life Sciences business of Thomson Reuters to assess our won and lost sales opportunities. As the sales representative, we are asking for your insight and perspective on the process and outcome of this recent opportunity.

It will take approximately 15-20 minutes to complete the questionnaire.

Your responses will be matched with the input we receive from a companion questionnaire asked of your client contact via the telephone. An individual report will be created for this opportunity. Also, a summary report will be created that shows the aggregate of all LifeScience opportunities and will identify trends that will help improve the sales process.

If you have questions at any time about the survey or the procedures, you may contact Lexa Hoffner at 952-939-4323 or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
What is your name?
   
 
 
 
What was the name of the client company for this recent opportunity?
   
 
 
 
In what month and year did Thomson Reuters receive the RFP?
   
In what month and year was the verbal decision given?
   
 
 
 
What was your relationship with the client/prospect prior to this sales engagement? (For example, how long had you been calling on them? Phone, in-person, email? How strong was your relationship with them?)
   
 
 
 
How was Thomson Reuters invited into the bid process?
   
 
 
 
What were the ISSUES that the client/prospect company was hoping to solve when investigating Integrity or the Biomarkers module? Did they already have a solution? If so, why were they investigating other options?
   
 
 
 
What would you say was the most important area that the client/prospect hoped to address with the Integrity or the Biomarkers module solution?
 
Competitive intelligence
 
Therapeutic areas
 
IP Landscape
 
Disease states
 
BD&L activities
 
Strategy development (for example: devising a biomarker or synthesis strategy)
 
Discovery (for example: new biomarkers, or structure activity relationships)
 
Other
 
 
 
 
What do you think was the client/prospect company's impression of the Life Sciences business of Thomson Reuters prior to the sales engagement? What contributed to this impression? (For example, was it a First-hand experience? Word of mouth? Trade show? Website?)
   
 
 
 
What do you think their impression was of the Integrity and the Biomarkers module Solution prior to this sales engagement?
   
 
 
CLIENT DECISION MAKERS
Was the budget for a drug/chemical database solution held in the client/prospect's department?
 
Yes
 
No
 
 
 
If not, where was the budget held?
   
 
 
 
Who were all of the individuals at the client/prospect company you felt influenced the purchase decision? (Select all that apply.)
 
Researcher/Chemist
 
Researcher/Pharmacologist
 
Researcher/Biologist
 
Principal Scientist/Group Leader
 
Head of Research/Therapy Area
 
R&D Information Services
 
Library
 
Manager
 
Director/Head of Department
 
Senior Director/VP
 
Executive Director/VP
 
CEO/Chairperson
 
Other, Please Specify

 
 
 
What position would you say had the most influence on the final purchase outcome? (Select one.)
 
Researcher/Chemist
 
Researcher/Pharmacologist
 
Researcher/Biologist
 
Principal Scientist/Group Leader
 
Head of Research/Therapy Area
 
R&D Information Services
 
Library
 
Manager
 
Director/Head of Department
 
Senior Director/VP
 
Executive Director/VP
 
CEO/Chairperson
 
Other, Please Specify
 
 
 
 
Price:
   
Access Model
   
Product Capabilities and Content:
   
Service and Support:
   
Ease of Use by Staff:
   
Reputation of the Supplier Company:
   
 
 
 
* Thinking about when the client/prospect company was making their final decision, please rank order the level of contribution that the following six categories had on that final decision with 1 being the category that contributed the most weight and 6 being the category that contributed the least weight.
Price:
Access Model
Product Capabilities and Content:
Service and Support:
Ease of Use by Staff:
Reputation of the Supplier Company:
 
 
 
Was it clear from the beginning that these criteria were most important?
   
 
 
 
Which three of the following features do you believe were most important to the client/prospect when making a final decison?
 
Comprehensive search functions including Quick search
 
Creation of SAR tables
 
Daily updates
 
Comprehensive filter capabilities
 
Integration of Biological, Chemical & Pharmacology data
 
Chemical structures and synthesis routes
 
Organization by Knowledge area
 
Ability to export data
 
Biomarker life cycles [BIOMARKER ONLY]
 
Biomarker roles/Uses [BIOMARKER ONLY]

 
 
COMPETITION
Which companies were you aware of that were considered for this RFP/opportunity? What was their solution?
 
 
 
Company 1 and Solution
   
Company 2 and Solution
   
Company 3 and Solution
   
Company 4 and Solution
   
Company 5 and Solution
   
 
 
 
* What was the outcome of this opportunity?
 
Thomson Reuters Win
 
Thomson Reuters Loss
 
 
 
When the prospect decided not to go with the Thomson Reuters proposed solution, did they...(SELECT ONE)
 
Abandon the initiative altogether
 
Use an internal solution
 
Put initiative on hold, to pursue at a later date
 
Go with another supplier solution - what supplier?
 
 
 
reason 1
   
reason 2
   
 
 
 
Which supplier was their second choice for this solution?
   
 
 
 
reason 1
   
reason 2
   
 
 
How satisfied do you think the client/prospect company was with Thomson Reuters and Integrity/Biomarkers for each purchase criteria categories listed below? (Where 0=Not At All Satisfied and 10=Very Satisfied)
0 Not at all Satisfied 1 2 3 4 5 6 7 8 9 10 Very Satisfied
* Price
* Access Model
* Product Capabilities and Content
* Service and support
* Ease of Use by Staff
* Supplier Company
 
 
How satisfied do you think the client/prospect company was with Thomson Reuters and Integrity/Biomarkers for each supplier company categories listed below? (Where 0=Not At All Satisfied and 10=Very Satisfied)
0 Not at all Satisfied 1 2 3 4 5 6 7 8 9 10 Very Satisfied
* Ease of doing business with the company
* Technical Innovation/Vision
* Communication level and quality (product updates etc)
 
 
How satisfied do you think the client/prospect company was with the Integrity/Biomarkers product features listed below? (Where 0=Not At All Satisfied and 10=Very Satisfied)
0 Not at all Satisfied 1 2 3 4 5 6 7 8 9 10 Very Satisfied
* Comprehensive search functions including Quick search
* Creation of SAR tables
* Daily updates
Comprehensive filter capabilities
Integration of Biological, Chemical & Pharmacology data
Chemical structures and synthesis routes
Organization by Knowledge area
Ability to export data
Biomarker life cycles (BIOMARKER ONLY)
Biomarker roles/Uses (BIOMARKER ONLY)
 
 
 
To what degree do you agree with the following statement: “Thomson Reuters presented a solution that addressed the client's specific business issue rather than describe the merits of a technical tool.”
 
Strongly Agree
 
Agree
 
Neither Agree nor Disagree
 
Disagree
 
Strongly Disagree
 
 
 
What do you think particularly pleased the client/prospect company about the proposed Solution?
   
 
 
 
What do you think disappointed the client/prospect company about the solution?
   
 
 
SALES PROCESS
Overall, how satisfied do you think the client/prospect company was with Thomson Reuters sales process during the recent engagement? (Where 0=Not at all Satisfied and 10=Very Satisfied.)
0 Not at all Satisfied 1 2 3 4 5 6 7 8 9 10 Very Satisfied
* Overall Satisfaction
 
 
How satisfied do you think the client/prospect company was with Thomson Reuters sales team performance in the following areas of the sales process? (Where 0=Not at all Satisfied and 10=Very Satisfied.)
0 Not at all Satisfied 1 2 3 4 5 6 7 8 9 10 Very Satisfied NA
* Professionalism
* Competence and Skills
* Availability
* Responsiveness
* Flexibility/Ease of Working With You
* Day-to-Day Process Resolution of Questions or Concerns
* Quality of the sales collateral (brochures, leave behinds, physical proposal)
* Quality of the Solution Demo
* Trial Use Period
* Formal Presentation & Communication of the Proposal
* Understanding your business and specific needs
* Knowledge of Thomson products/services/capabilities
* Presenting/Demonstrating the Thomson solution capabilities in a way that clearly related to your specific needs
* Contract finalization process (win only)
 
 
 
Excluding people, what were the primary sales resources you used during this sales engagement?
   
Did you feel any resources were missing that would have helped the client/prospect company in their understanding and evaluation of Integrity/Biomarkers?
   
 
 
 
What about the sales process do you feel went particularly well with this client/prospect company? (Presentation, Demo of solution, Knowledge of client needs, Collateral, etc.)
   
 
 
 
What about the sales process do you feel could have been improved with the client/prospect company?
   
 
 
 
Is there anything else you think we should know about this recent opportunity?
   
 
Please contact [email protected] if you have any questions regarding this survey.
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