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2011
November
T
Toys for your children
Toys for your children
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Hi! I am a student of the Hong Kong Polytechnic University, majoring in art and design in education. My schoolmates and I are currently conducting a survey, studying the factors about children toy selection by parents and perceptions, beliefs and behaviors of parents in selecting toys for young children/in Hong Kong. You would be appreciated if you could spare a minute for us to fill in this questionnaire. Please be kindly note that the data collected from you are all confidential and only be used for research purposes only. Thank you for your time.
at [Phone Number] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
What kind of toys will you purchase for your children?
(please rank the items of your preference from 1 through 5)
construction sets
-- Select --
1
2
3
4
5
6
7
8
dolls and animals
-- Select --
1
2
3
4
5
6
7
8
promotional merchandise
-- Select --
1
2
3
4
5
6
7
8
physical activity
-- Select --
1
2
3
4
5
6
7
8
collectibles
-- Select --
1
2
3
4
5
6
7
8
vehicles
-- Select --
1
2
3
4
5
6
7
8
puzzles
-- Select --
1
2
3
4
5
6
7
8
art and craft materials
-- Select --
1
2
3
4
5
6
7
8
How much do you spend on purchasing toys for your children
monthly?
$100 or below
$100-500
$500-$1000
$1000 or above
How important do you think of the following internal factors when choosing toys for your children? (Please rank the items in order of preference from the most important(5) to the least important(1))
1
2
3
4
5
Packaging
Size
Color
Material
What are the external factors would affect you to choose toys for your children? (Please rank the items in order of preference from the most important(5) to the least important(1))
1
2
3
4
5
1. Introduce by your Friends/ Neighbour
2. Advertising
3. Children’s peers
4. Trends
5. Books / Magazines
6. Professional Advice
7. Gender
8. Child’s Character
9. Price
10. Educational/ Intellectual
1
2
3
4
5
11. Children ‘s interest
12. Children ‘s choice
13. Safety
14. Adult’s interest
15. Brand
16. Durable
17. Involved interaction
18. Warranty
19. Place of Origin
20. Age appropriate
Please state 5 favorite’s toys your children like to play?
What are the purposes of purchasing toys for your children?(You can tick more than one)
reward/praise
satisfying one’s demand
encouragement
compensation
celebration
out-dated/damage (replacement)
to suit appropriate age of your child
Other
In your view, what are the positive and negative impacts of playing toys to your children’s growth?
What kind of toys will you reject to purchase for your children? Please state your reasons.
What is your couple’s occupation?
Housewife
Engineering
Designer
Admin & HR
Infrastructure
Trading
Education
Logistic & Shipping
Professional
Sales
Civil servant
Customer service
Finance Banking
Trading
Manufacture
Information Technology
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