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Surveys
2013
April
T
Toyota
Toyota
0%
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What is your gender?
Male
Female
What is your age?
18 - 24
25 - 34
35 - 44
45+
Which category best describes your annual income?
Under $15,000
$15,000 - $29,999
$30,000 - $44,999
$45,000 - $59,999
$60,000 - $74,999
$75,000 - $89,999
$90,000 - $104,999
$105,000 - $119,999
$120,000 or more
Prefer not to answer
What type of car do you own?
Compact (Ex. Honda Civic, Acura TSX, Nissan Sentra)
Mid-sized (Ex. Toyota Camry, Ford Fusion, Toyota Prius)
Full size (Ex. BMW 7 Series, Dodge Charger, Chrysler 300)
Sports (Ford Mustang, Chevy Camaro, Corvette)
I don't own a car
How many hours per week do you drive?
Under 5 Hours
5 - 10 Hours
+ 10 Hours
What TWO qualities do you look for most in a car?
Price
Safety
Performance
Gas Mileage
Design/Style
Brand
Technology/Innovation
Environmentally Friendly
Have you ever heard of the brand Toyota?
Yes
No
What do you think is the customer satisfaction level for those who use Toyota products?
Positive
Negative
What is the biggest issue you currently face with you car?
Lack of Space/Comfort
Gas Milage
Engine Issues
Speed
Poor Design/Appearance
Prius is Toyota's top environmentally friendly vehicle. Based on this factor how likely are you to purchase this vehicle?
Very Unlikely
Unlikely
Neutral
Likely
Very Likely
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