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| * Are you at an accommodation property or non-accommodation location? |
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| * Interview Location (Accommodation): |
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| * Interview Location (Non-Accommodation): |
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| Good morning / afternoon/ evening. My name is ______ and I'm conducting a survey on behalf of Tourism Richmond. |
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| * Would you have approximately 3-5 minutes to answer some questions? If you participate, you are eligible to be entered into a draw for one of two $200 pre-paid VISA cards accepted worldwide. |
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| * Have you or anyone in your travel party already been approached to complete a survey by a Tourism Richmond researcher on this trip? |
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| * Are you 19 years of age or older? |
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| * What is your postal code in Metro Vancouver? No spaces required, Canadian postal codes should have L#L#L# |
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* Where is your permanent residence?
The responses should be where people are from/where they permanently live. Check one. |
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| * What is your postal code? No spaces required, Canadian postal codes should have L#L#L# |
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* What province do you live in?
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| * What is your postal code? No spaces required, Canadian postal codes should have L#L#L# |
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* What is your zip code?
No spaces required, US postal codes should have 5 numbers followed by a dash and 4 more numbers ##### - #### |
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| * What continent? (Overseas) |
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| * How long are you staying in Richmond or Metro Vancouver? |
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| Now, I would like to ask you a few questions about tourism in Richmond. |
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| * Over the past year, have you had any overnight visitors from outside Metro Vancouver or Richmond stay at your home? |
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| Over the past year, about how many times have you had overnight visitors from outside Metro Vancouver stay in your home with you? |
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| On a scale of 0 to 10, where 0 is ‘Not At All Likely ’ and 10 is ‘Extremely Likely’, how would you rate your likelihood to recommend Richmond as a travel destination to friends, family or a colleague?
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| What about Richmond led to your ${piping_text} out of 10 (Extremely Likely) response? |
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| In your opinion, on a sale of 1-5, how important is tourism to Richmond’s economy?
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| On a sale of 1-5, how familiar are you with Tourism Richmond?
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| * Is this your first visit to McArthurGlen Designer Outlet Mall or are you a repeat visitor? |
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| * About how long will you be at McArthurGlen today? |
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| On a scale of 1-5, how likely is it that you will purchase something here today?
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| * You replied that you were not likely to buy something, why not? |
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| * In which of the following age categories are you? |
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| * What language do you speak most often at home? |
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| * What is your postal code? No spaces required, Canadian postal codes should have L#L#L# |
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* Gender?
INTERVIEWER NOTE: Record, don’t ask.
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TOURISTS (staying less than 30 days)
Now we have some questions about your time away from home. |
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| * How many nights are you away from home on this trip? |
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| * What is your primary destination on this trip? |
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| * On this trip, how did you get to Richmond? |
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| * How many people are in your travel party during this trip? By travel party, we mean the people who are sharing expenses during the trip. |
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| * Today, are you on an overnight or day trip to Richmond? |
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| * How many nights will you spend in Richmond? | | |
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| * How many hours will you spend in Richmond? | | |
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| * Are you staying in this hotel? |
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* In Richmond, are you staying in paid accommodations or with friends and family?
Paid accommodation includes vacation home rentals. Check one. |
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* Which of the following best describes the type of paid accommodation you are staying in during this trip to Richmond?
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* What hotel are you staying at?
If staying in multiple hotels, identify the one they are staying the longest at. Check one. |
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* Including yourself, how many people are staying in your room?
If more than one room booked, ask about the room they are physically staying in and record people in room. |
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| * And what is the main reason for your trip to Richmond? Is it for... |
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* Are you spending time in Richmond primarily because you flew in, or are flying out of Vancouver International Airport?
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* While in Richmond, what kind of leisure activities do you plan to participate in?
INTERVIEWER NOTE: DO NOT READ LIST, CHECK ALL THAT APPLY (Max. 10) |
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* During this trip to Richmond, which of the following have you or do you plan to visit?
INTERVIEWER NOTE: READ LIST, CHECK ALL THAT APPLY (Max. 10) |
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* Thinking about accommodations, food, activities, shopping and transportation, approximately how much will your travel party spend on this trip, in Richmond?
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* Are you an independent traveller or are you travelling as part of a group where your accommodations and activities were booked for you?
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* How did you book your accommodations? Was it booked by…
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| * Thinking about food, activities, shopping and transportation, approximately how much will your travel party spend on this trip in Richmond? |
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| * About how much will you spend at McArthurGlen today? |
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| BUSINESS and AIRLINE CREW |
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| * For this business trip in Richmond, are you... |
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* Who is the host organization for this event? Is it a…
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* Are you an independent business traveller or are you travelling as part of a group where your accommodations and/or activities were booked for you?
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* How did you book your accommodations? Was it booked…
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| * On this trip, while in Richmond, are you or anyone in your travel party participating in leisure activities including visiting friends and family? |
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| * To participate in lesiure activities, is your travel party staying any extra time in Richmond? If yes, are you staying overnight or just a few hours? |
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| * How many leisure/VFR nights will you spend in Richmond? | | |
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| * About how many leisure/VFR hours will you spend in Richmond? | | |
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* While in Richmond, what kind of leisure activities do you plan to participate in?
INTERVIEWER NOTE: DO NOT READ LIST, CHECK ALL THAT APPLY |
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| * While in Richmond, outside of business, which of the following places have you (or anyone in your travel party) or do you plan to visit. INTERVIEWER NOTE: READ LIST, CHECK ALL THAT APPLY |
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| Given your experience in Richmond on this trip, how likely are you to return to Richmond on a leisure trip? On a scale of 1-5, where 1 is ‘Not at all Likely’ and 5 is ‘Extremely Likely’?
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| Given your experience in Richmond on this trip, on a scale of 0 to 10, where 0 is ‘Not At All Likely’ and 10 is ‘Extremely Likely’, how would you rate your likelihood to recommend Richmond as a travel destination to friends, family or a colleague?
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| * What about Richmond led to your ${piping_text} out of 10 response? |
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* Thinking about accommodation, food, activities, shopping and transportation, approximately how much will you spend in Richmond?
INTERVIEWER NOTE: This is the respondents out of pocket expenses including those to be reimbursed, do not include those pre-paid by employer |
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* Thinking about food, activities, shopping and transportation, approximately how much will you spend in Richmond?
INTERVIEWER NOTE: This is the respondents out of pocket expenses including those to be reimbursed, do not include those pre-paid by employer. Please put in $$ values. |
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* Of those expenditures, about how much is NOT related to business?
INTERVIEWER NOTE: This is the respondents out of pocket expenses including those to be reimbursed, do not include those pre-paid by employer. Please respond with $$ values. |
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| * About how much will you spend at McArthurGlen today? |
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| Demographics – All Visitors (Leisure, Business and Airline Crew) |
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* In which of the following age categories are you?
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* Gender of respondent
INTERVIEWER NOTE: Record, don’t ask. |
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Thank you for your time today - now just a few questions to conclude our interview.
You are eligible to be entered into a draw to one of two $200 pre-paid VISA cards accepted worldwide. In order to enter you, we will need your first name and email address. This information will be kept confidential and used only to administer the draw. |
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* Would you like to be entered into the draw to win?
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| Can I get your name and email address?
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| * As a follow-up to this interview, we would like to contact you when you get home to inquire about your trip. This would involve being contacted via email and completing a short online survey. All contact information will be kept confidential and only used for this study. By completing the online follow up, you would be eligible for an additional draw to win one of two $200 pre-paid VISA cards accepted worldwide. Would you like to participate? |
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* What email should we use for that purpose?
PLEASE ENSURE RESPONDENT HAS ALREADY PROVIDED AN EMAIL ADDRESS IF YOU CLICK EMAIL ALREADY PROVIDED |
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| That concludes our interview. Thank you again for taking the time to speak with me today. Have a wonderful day and enjoy Richmond. |
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Thank you for your time today - now just a few questions to conclude our interview.
You are eligible to be entered into a draw to one of two $200 pre-paid VISA cards accepted worldwide. In order to enter you, we will need your first name and email address. This information will be kept confidential and used only to administer the draw. |
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* RR - Would you like to be entered into the draw to win?
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| Can I get your name and email address?
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Thank you for your time today - now just a few questions to conclude our interview.
You are eligible to be entered into a draw to one of two $200 pre-paid VISA cards accepted worldwide. In order to enter you, we will need your first name and email address. This information will be kept confidential and used only to administer the draw. |
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* Would you like to be entered into the draw to win?
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| Can I get your name and email address?
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* Would you like to receive leisure trip planning information from Tourism Richmond?
PLEASE ENSURE RESPONDENT HAS ALREADY PROVIDED AN EMAIL ADDRESS IF YOU CLICK EMAIL ALREADY PROVIDED |
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* What email should we use for that purpose?
PLEASE ENSURE RESPONDENT HAS ALREADY PROVIDED AN EMAIL ADDRESS IF YOU CLICK EMAIL ALREADY PROVIDED |
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| That concludes our interview. Thank you again for taking the time to speak with me today. |
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| Researcher Comments/Suggestions: | | |
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