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On an average, how many days do you spend on each holiday?
 
2 days
 
3 days
 
4 days
 
4 to 7 days
 
More than a week
 
 
 
Select the groups people with whom you go on vacations with.
 
Spouse
 
Family
 
Friends
 
Relatives

 
 
 
What are your expectations from your holiday and the location? What do you forwards to before going on a vacation?
 
A place to relax and wind down
 
Peace and quietness
 
To be surrounded by nature
 
Nearby sight seeing spots and other places of interest
 
Adventure
 
Comfortable facilities offered by the tourism industry like good hotels, resorts, travel facilities, spas, massage centres etc.,

 
 
 
Select the kinds of places that you would like to go to on a holiday. You can select multiple choices.
 
Sea shore locations
 
Wildlife sanctuaries/ national parks
 
Hill stations
 
Home stays in private residences
 
House boats on the backwaters
 
Ski resorts

 
 
 
Name your top three favorite holiday locations. (Please name the states)
   
 
 
 
Do you have any exposure to Kerala? Do you know things about Kerala?
 
Yes
 
No
 
 
 
Where did you learn about the state from?
 
Friends and family
 
Magazines
 
TV
 
Internet
 
Newspaper
 
Tourism promotion activities

 
 
Which of the following do you do.
Watch TV Use internet Read newspaper Read magazines
Yes
No
 
 
 
What do you watch on TV
 
Sports
 
Serials/ soaps/ sitcoms
 
Informational programs
 
NEWS
 
Entertainment
 
Other
 
 
 
 
What do you primarily use the internet for?
 
Business related content
 
Stock market related news
 
NEWS
 
General surfing
 
social networking sites
 
Other
 
 
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