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This survey is for the purchasing of sporting goods. Sporting goods are broken down into five categories
including; fitness gear like accessories, all sporting good items (except the balls), only the balls,
beach and pool equipment, and "–ing" such as cycling, camping, biking etc.
 
 
 
What are your first thoughts when you think TJX (T.J. Maxx, Marshalls, and Homegoods)?
   
 
 
 
Where do you shop when you want to purchase sporting goods?
 
Dick’s Sporting Goods
 
Sport’s Authority
 
Olympia
 
Under Armour, Nike, Adidas, Reebok Outlets
 
Cabelas
 
Bass Pro Shop
 
Modells
 
TJX
 
Other
 

 
 
 
How often do you buy sporting goods?
 
Once a year
 
Once a season
 
Once a month
 
Multiple times a month
 
 
Which is most important to you when purchasing sporting goods?
Very Unimportant Unimportant Somewhat unimportant Neutral Somewhat important Important Very Important
Brand
Price
Quality
Fashion
Variety of Products
 
 
 
Which sporting goods brands are you most loyal to? Why?
   
 
 
 
What sports are you buying for when purchasing sporting goods?
 
Football
 
Baseball
 
Soccer
 
Basketball
 
Lacrosse
 
Golf
 
Field Hockey
 
Hockey
 
Biking
 
Indoor Fitness
 
Hiking/Camping Outdoor
 
Please specify brand(s) of choice
 

 
 
 
Who do you purchase sporting goods for?
 
Myself
 
My Spouse
 
My Children
 
Other
 

 
 
Please answer the following questions as true or false based on your personal opinion.
False Somewhat False Neutral Somewhat True True
I would be willing to buy sporting goods from TJX if they had the brands and products I wanted.
TJX is a leader in selling sporting goods.
 
 
 
What is your gender?
 
Male
 
Female
 
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