TIO Sampling and Online Survey (Product Sampling)

Online Survey

A small startup in Florida is in the process of introducing a new brand of gazpacho. This survey is designed to gather information that will help us better explain the product to consumers. We would be grateful if you would answer the following questions. It should take you no more than five minutes.

First, we'd like to understand your lifestyle and diet preferences.

* Exercise. Please indicate which of these activities you participate in at least weekly.

I do not exercise

Yoga or other mind-body work

Running, dance, biking, or other cardio

Weights or other body-building work

Sports

Other

* I exercise:

Multiple times weekly

Once or twice weekly

Occassionally

Almost never

* Do you meditate, pray or spend purposeful time examining your life at least weekly?

Yes

No

* Diet (Choose as many as appropriate.)

* Do you snack at least once a week? (For this survey, a snack is a food or beverage taken between meals.)

Yes {Q11}

No {Q15}

* Please indicate all dayparts in which you might snack at least once a week.

Between breakfast and lunch

Between lunch and dinner

Between dinner and bedtime

* On average, how many snacks a day do you consume?

* Why do you snack? (check all that apply)

* What do you snack on? (Check all that apply)

Fruits or Vegetables

Fruit Juice, vegetable juice, or smoothies

Energy drinks, bars or other form of energy

Soft drinks

Candy, Cookies, Cake or other sweets

Chips, pretzels or other salty snacks

Nuts

Other

Here are a few questions about gazpacho

* Is gazpacho (check all that apply)

* Gazpacho is most like (select the most appropriate item)

Sampling. This is a classic recipe for gazpacho made with organic vegetables including tomatoes, green pepper, cucumber, red onion and garlic, as well as organic olive oil and sea salt. Please taste it.

* On a scale from Not Good at All to Delicious, how do you rate the taste of this gazpacho?

* Please give me three words to describe the experience or flavor of this gazpacho

* Based on the appearance of the gazpacho, was the flavor a surprise to you?

Yes

No

* What was surprising about the flavor? What were you expecting?

* Please rate the level of salt in our gazpacho.

Needs a Lot More Salt

Needs a Little More Salt

Has Just the Right Amount of Salt

A Little Too Much Salt

Way Too Much Salt

* Consider the consistency of our gazpacho. How do you rate it?

Too Thin

Just the Right Consistency

Too Thick

* Would you drink this gazpacho again?

Yes Definitely

Maybe

No, I Wouldn't Be Interested

* On what would your decision to drink this gazpacho in the future depend?

* Why wouldn't you want to drink this gazpacho again?

* Why would you drink this Gazpacho? (Check all that apply.)

To quench my thirst and hydrate my body

To maintain or improve my overall health

To satisfy some of the FDA suggested daily requirements for vegetables

Because it tastes good

Because it is conveniently packaged for on the go consumption

Other

* Would you prefer to consume it during any particular time of day? (Select all that apply)

* How would you prefer to consume it?

From a bowl, with a spoon

From a bottle

From a glass or cup

Other

* Regarding the idea of drinking gazpacho from a bottle, like a juice, check all that apply

It doesn't make any sense to me, I’m not really interested in it

It’s a little odd, but why not?

Not an issue. Lots of foods come in bottles.

Great idea. It's a convenient way to get a healthy drink.

It’s new and interesting, people should try it

* This gazpacho would best be consumed (check all that apply)

* Is this gazpacho (check all that apply)

* What does savory mean? (Check the most appropriate item)

Would you rather consume foods made with

Questions relating to likes and dislikes.

A couple of questions about juices...

* What is your favorite brand of juice?

If you have ever tasted any of the following juices, please rate them according to how much you like their taste.

* Comparing this gazpacho to other brands of fruit and vegetable juices, which of these brands is Tio very similar to? (check all that apply)

* Would you drink gazpacho instead of fruit juice?

Yes

No

* Why or when would you choose gazpacho over juice?

* What is your favorite place to shop for groceries? (select one)

Image Response

How much does each of these bottles look like gazpacho is supposed to look?

How appropriate are each of these "occasions" for enjoying gazpacho?

Here are some possible ways to describe this gazpacho. Please rate them.

Regarding the price of this gazpacho

Tio Gazpacho is made with very fresh, very high quality organic vegetables. In your opinion how much should it cost, compared to the following products?

* Which price would you consider a fair price for a serving of Tio Gazpacho?

We'd like to get some statistics about who you are. These questions will help us better understand how different groups of people relate to beverage and snack products. Don't worry - your survey will be submitted anonymously.

* Age

* Gender

Male

Female

* Household Income

* Household type

Single (including divorced or separated) with no kids at home

Single (including divorced or separated) with kids at home

Part of a couple with kids at home

Part of a couple without kids at home

Other