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  2. 2016
  3. October
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  5. THELMA BJORNS BRAND MARKETING RESEARCH
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Exit Survey
 
 
What is your age?
 
17 or younger
 
18-20
 
21-29
 
30-39
 
40-49
 
50-59
 
60 or older
 
 
 
Which country do you live in?
   
 
 
 
Which clothing size do you most often identify with?
 
UK10
 
UK12
 
UK14
 
UK16
 
UK18
 
UK20
 
UK22
 
UK24
 
UK26
 
UK28
 
Bigger than above
 
Smaller than above
 
 
 
On average, how much do you spend on clothes a month? (in Euros)
 
Less than €60
 
€60-€100
 
€101-€250
 
€251-€500
 
€501-€1000
 
More than €1,000
 
I don't know
 
Rather not say
 
 
 
On average, how much do you spend on a garment?
 
Between €1-€20
 
Between €21-€50
 
Between €51-€100
 
Between €101-€150
 
Between €151-€200
 
More than €200
 
 
 
How important is price to you when choosing a clothing brand?
 
Extremely important
 
Quite important
 
Moderately important
 
Slightly important
 
Not at all important
 
 
 
What are your favourite clothing stores to shop at, and why? (including online)
   
 
 
 
Comments/Suggestions:What kind of clothes do you love to wear? And how would you describe your style?
   
 
 
 
Do you feel that with the plus size clothes currently on offer, you can accurately dress and present yourself in a way that you want to?
 
Yes
 
No
 
A bit
 
I don't know
 
I am not plus size
 
 
 
If size was no object, where would you love to shop? And what kind of clothes would you like to wear?