The impact of loyalty on brand equity of health in

* How important brand loyalty is in health care insurance industry?

Very important

Relatively important

Somewhat important

Not important

Unimportant

* Do perceive value of a brand influence your purchasing decision?

Yes

No

* How many times have you repurchased this health insurance plan?

None

Once

Twice

Three times

* Brand perceived value helps an organization to attract more customers. Do you agree?

* Brand equity helps an organization to enhance its performance. Do you agree?

* What are the strategies that can help an organization in health care insurance industry to improve brand loyalty?

Increase awareness about the products and services

Offer reassurance on the products and services

Analyzing the external factors that influence the firm

Analyzing the external factors that influence the consumer and their buying decision

Internal analysis of the company

* There is a positive relationship between the sales of the firm and brand equity. Do you agree?

* Cost of insurance helps an organization to attract more customers. Do you agree?

* Benefits offered by an insurance company helps an organization to attract more customers. Do you agree?

Which of the following factor you consider as most important one in increasing brand equity (1- least important and 5 – most important)

* Cost

-

* Benefit

-

* Brand Name

-

* Marketing of the firm

-

* Cost to benefit ratio

-

* Communication with the customers

-

* Satisfaction level with the brand

-

* Brand uniqueness

-

* Perceived quality

-

* Perceived brand value

-