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2012
February
T
The Enderun Coffee Stall
The Enderun Coffee Stall
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Hello:
You are invited to participate in our survey for our Marketing Project. In this survey, approximately 100 people will be asked to complete a survey that asks questions about a feasible study of opening a coffee stall in the HA Building lobby of Enderun Colleges.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Do you drink coffee?
Yes
No
How often do you go to a coffee shop in a week?
1-3
3-5
5-7
What is your favorite coffee shop?
Where is it located?
What is the typical drink that you order?
Would a coffee shop that serves gourmet Panini sandwiches and fresh salads appeal to you?
Yes
No
How much are you willing to pay for a cup of coffee?
Other than coffee, which hot/cold beverages do you regularly purchase? (Tick all that apply.)
Tea
Hot Chocolate
Soft Drinks
Bottled Water
Juice
Other (please specify)
Please rank the following criteria on a scale of 1 to 9 with 1 being the most important characteristic of a place you would choose to buy a coffee and snack from and 9 the least.
Convenience of location
-- Select --
1
2
3
4
5
6
7
8
9
Taste of products
-- Select --
1
2
3
4
5
6
7
8
9
Quality
-- Select --
1
2
3
4
5
6
7
8
9
Brand name
-- Select --
1
2
3
4
5
6
7
8
9
Price
-- Select --
1
2
3
4
5
6
7
8
9
Range of menu items
-- Select --
1
2
3
4
5
6
7
8
9
Variety
-- Select --
1
2
3
4
5
6
7
8
9
Cleanliness
-- Select --
1
2
3
4
5
6
7
8
9
Service
-- Select --
1
2
3
4
5
6
7
8
9
Please select the relative importance of each of these characteristics in influencing your selection of where to have a coffee/snack on a scale of 1 (not at all important) to 5 (very important).
Not Important
Somewhat Unimportant
Neutral
Somewhat Important
Important
Size of premise
Comfortable furnishings
Lighting
Music
Entertainment
Ambiance
Interior
Staff
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