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  2. 2015
  3. February
  4. T
  5. The effects of copywriting on print advertisement
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I am a year three Advertising student from the Faculty of Arts and Social Science, Universiti Tunku Abdul Rahman (UTAR). I am currently conducting a research on the topic “The effects of copywriting on print advertisement”.

The information and opinion provided will be kept private and confidential, and will only serve for education purposes. Thank you for spending your precious time to complete the following questionnaire. Your contribution for the research is highly appreciated.

(Definition of copywriting: Writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.)
 
 
 
Section One
 
 
 
(Please select the answer.)
 
 
 
Gender
 
Male
 
Female
 
 
 
Race
 
Malay
 
Chinese
 
Indian
 
Other
 
 
 
 
Age
 
20 – 22
 
23 – 25
 
26 – 28
 
 
 
Monthly income or allowances (in RM):
 
Less than RM500
 
501 – 1000
 
1001 – 2000
 
2001 – 3000
 
more than RM3000
 
 
 
Section Two
(Please click the answer you agree with)
 
 
 
Have you ever paid any slightest attention to the headlines or slogan of an advertisement?
 
Yes
 
No
 
 
 
Do you prefer an advertisement with catchy headline or slogan? Please state why.
   
 
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