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2011
April
T
The Effect of Sensual Liquor TVCs on the Drinking
The Effect of Sensual Liquor TVCs on the Drinking
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Have you ever drunk alcoholic beverages?
Yes
No
Have you ever drunk alcoholic beverages?
Once a week
Once a month
Occasionally
Just once
Other
Where do you often drink?
Resto-bars near school (Green Place, Rooftop, Beach, etc.)
Resto-bars (W Grill, Pier1, Central BBQ Boy Grill, etc)
Club/Bars (Encore, Fiamma, etc.)
House (your house, or friends’, etc.)
Other
Why/When do you usually drink?
Social activity or hanging out
Parties/on occasions
Unwind* (stress, depression, problems, etc.)
Other
How often do you watch TV?
Everyday
Sometimes (like weekends only, etc.)
Seldom (not regularly)
Almost never
Which liquor TV commercials do you remember? (unaided recall)
How often do you see sensual liquor TV commercials?
Everyday
Sometimes
Seldom
Almost never
Never
How often do you see liquor TV commercials?
Everyday
Sometimes
Seldom
Almost never
Never
How often do you see non-sensual liquor TV commercials?
Everyday
Sometimes
Seldom
Almost never
Never
Do sensual liquor TV commercials encourage you to drink?
Yes
No
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