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The Crescent - Prospective Customers survey

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Dear Sir/ Madam,

We are Polaris Consulting Group, a group of Executive MBA students of University of Hawaii - Shidler College of Business. We are performing a project for Phu My Hung Development Corp. relating to leasing service development.

You are kindly invited to participate in our survey for "Tenant's Expectation for Serviced Apartments". This survey consists of 20 questions and should take no more than 10 minutes to complete the questionnaires. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be secured and remain confidential.

We look forward to receiving your responses by 31 May 2014. If you encounter any problems during the survey, or have any questions or comments please contact

Ms. LAM THIEU
Project Service Supervisor
Phu My Hung Development Corporation
Tel: +84 938 606 688
Email: [email protected]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
1. Have you ever stayed in a serviced apartment before?
(Notes: if you have not stayed in a service apartment, please still continue with the next questions)
 
Yes
 
No
 
 
 
2. Are you familiar with the following serviced apartments in HCMC?
 
The Crescent Residence (Phu My Hung)
 
Nguyen Du Villa
 
Somerset Chancellor Court
 
Norfolk Mansion
 
Saigon City Residence
 
Sherwood Residence
 
The Lancaster
 
I have no ideas of any service apartments
 
Other
 

 
 
 
3. What do you think about the Crescent Residence Apartments?
 
New lifestyle experience
 
Ideal location
 
Great infrastructure
 
Community oriented
 
Outstanding services
 
Reasonable price
 
High-class neighborhood
 
Nothing special
 
I have no ideas
 
Other
 

 
 
 
4. Which of the following factors made you NOT choose the Crescent Residence?
 
Price
 
Location
 
Security
 
Facilities
 
Environment
 
Community
 
Brand name
 
Company's choice (I am not the decision maker)
 
No awareness of the Crescent Residence
 
Other
 

 
 
 
5. If you are to lease a residence for at least 3 months, where would you like to stay?
 
Hotel
 
Private house
 
Furnished apartment
 
Furnished villa
 
Serviced apartment
 
Serviced villa
 
Other
 
 
 
 
6. Who will decide on your leasing place?
 
My Company
 
Myself
 
My Spouse
 
Other
 
 
 
 
7. Which sources of information you mostly rely upon when looking for an apartment?
Please drag and rank (1st to 5th) the followings in order of importance:
Drag your choices here to rank them
     
     
     
    8. Please prioritize the following factors as how they affect your decision of choosing a serviced apartment.
    (Notes: If you have not stayed in a service apartment, let assume you are to stay in a service apartment, and let us know your expectation for a service apartment and surrounding area. Your opinion would be greatly appreciated. Same thing applies to the next questions)
    Drag your choices here to rank them
       
       
       
      9. Please select 3 features relating to LIVING ENVIRONMENT & COMMUNITY that are most important to you
       
      Peace
       
      Green surroundings
       
      Security
       
      More social events
       
      Respected privacy
       
      High-class neighborhood
       
      Diversified culture
       
      A zoom-out city model
       
      Other
       

       
       
       
      10. Please prioritize the following facilities or services that you expect to have for a serviced apartment and surrounding area
      (Drag and rank 1st to 8th in order of interest)
      Drag your choices here to rank them
         
         
         
        11. Please select 3 types of SOCIAL EVENTS that you have most interest
         
        Family day
         
        Children day
         
        Running for charity
         
        Beer festival
         
        Food fair
         
        Flower fair
         
        Sport tournament
         
        Art gallery
         
        Music night
         
        Other
         

         
         
         
        12. Please prioritize the following services that are most important to you
        (Drag and rank 1st to 7th in order of importance)
        Drag your choices here to rank them
           
           
           
          13. Please select 3 additional value-added benefits that you would prefer
           
          Indoor green trees/ decorated flowers
           
          Discount coupons
           
          Special event invitations
           
          Membership cards with privilege
           
          Respected privacy
           
          Good caring by the lessor (birthday greeting, gift cards, etc.)
           
          Correspondences about promotions, newsletters, advertisements, etc.
           
          Other
           

           
           
           
          14. If the lessor offers you a VIP card, which do you prefer (please choose 3 benefits)
           
          Restaurants/ Cafeteria
           
          Supermarket and shopping mall
           
          School and hospital
           
          Entertainment
           
          Health club
           
          Golf club
           
          Flower boutique
           
          Other
           

           
           
           
          15. Please check the features of FURNITURE & HOME APPLIANCES that you have much interest
           
          Modern style
           
          Classic style
           
          Brand name
           
          User friendliness
           
          Other
           

           
           
           
          16. Please check the features of HOME DECORATION that you would prefer
           
          Colorful with bright colors
           
          Dark/ warm colors
           
          Simple decoration
           
          Sophisticated decoration
           
          Western style
           
          Oriental style
           
          "Home-away-home" feeling
           
          Other
           

           
           
           
          17. Please prioritize the benefits relating to FITNESS CENTER that you would expect
          (Drag and rank 1st to 6th in order of importance)
          Drag your choices here to rank them
             
             
             
            18. Please specify your Nationality
             
             
             
            19. Please specify your age
             
            Under 30
             
            30 to 40
             
            40 to 50
             
            Above 50
             
             
             
            20. Please specify your marital status
             
            Single
             
            Married without children
             
            Married with children