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2012
June
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Do you listen to Pandora?
Yes
No
For how long have you used Pandora?
How often do you listen to Pandora?
Hourly
Daily
Weekly
Monthly
Quarterly
Annually
Other
How many different stations have you created and saved on Pandora?
What genres of music can be found in your stations?
Pop
Rock
Rap
Country
Punk
Indie
Other
Which artists do you listen to on Pandora?
Please rank (1-5) the following in order of influence on why you listen to Pandora (1 being least influential, 5 being most influential)
I have easy access to all my favorite artists on Pandora
-- Select --
1
2
3
4
5
I can create variety within each station, so I can listen to similar music without the same songs repeating
-- Select --
1
2
3
4
5
My music is seldom interrupted by ads
-- Select --
1
2
3
4
5
When my music is interrupted by an ad, I find the ad relevant to my personal life
-- Select --
1
2
3
4
5
I listen to Pandora to discover new music I may not have found otherwise
-- Select --
1
2
3
4
5
What factors have deterred you from listening to music via Pandora?
I have all the music I need on my iTunes
I don't like my music being interrupted by ads
I don't enjoy listening to music while working on the computer.
I am easily distracted when listening to music online
Other
Is there another online radio service you prefer to use over Pandora?
Yes
No
Which online radio service do you prefer over Pandora?
Spotify
iHeart Radio
Radio Tuna
Jango
Other
What factors would convince you to listen to Pandora/ switch to Pandora from another online radio service?
Greater selection in music
Less ads in between songs
No limit on the number of songs that can be skipped within one station
No limit on the number of stations one can create
Ability to shuffle songs
Ability to add variety to each station
Other
Please comment on how and/or suggest any initiatives Pandora can take to improve its overall services.
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