test | QuestionPro

The keyword density ratio is an important metric because search engines measure it to determine how relevant your Web page is for any given keyword.

True

False

Which of the following URLs would be the best choice of structure for both the search engines and humans?

http://www.searchenginenews.com/category/229/article/973

http://www.searchenginenews.com/973

http://seo.searchenginenews.com/category/articles/seo/site-architecture

http://www.searchenginenews.com/seo/sitearchitecture

The single MOST effective strategy for boosting your Web site's search engine rankings is:

Acquiring high-quality, incoming links

Developing keyword-rich content pages of 300-500 words or more

Advertising your new site on the prime time show

Making sure your sitemap points to all of your most important pages

Which of the following statements is FALSE concerning link building?

You should strive to build the most natural-looking incoming link structure as possible.

From a search engine's point of view, the best kinds of links are unrequested links that build naturally.

Black hat SEO strategies, although illegal, are sometimes the only way to obtain the best ranking results.

It's more important to obtain a few high-quality, relevant, 'on-topic' links than it is to obtain a great quantity of links.

So, you've just built your brand new Web site. Now, what's the BEST method for getting listed in the search engines?

There are many services which can submit your site to all the search engines for a small fee.

Simply visit each search engine and manually submit your Web site.

Hire an SEO firm that has the knowledge and experience to quickly get your sites listed.

Allow the search engines to find your site by following links from others sites pointing to yours.

Where is the best source to get links?

Established SEO firms that have hundreds, or better yet, thousands of link partners already established.

Web sites that agree to put your link on every one of their pages. This gives you multiple links from every site that links to you and exponentially increases your total link count which maximizes your link popularity.

Standing on the street corner with a sign that says, "Will Trade Work for Links"

Authoritative Web sites, measured by Google's PageRank, that are relevant to your Web site's topic.