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This is a study for an engineering thesis of a student from IST (Instituto Superior Tecnico) in Lisbon about art, culture and marketing, concentrating on the behavior of museums towards technology. The data collected in this study will be aggregated for further analysis.

 
 
 
* In which country is the museum placed?
   
 
 
* How many temporary exhibitions have you had during the last year approximately?
   
 
 
* Which is the museum’s field (for instance: Modern Art, History, Science, Classic Art…)?
   
 
 
* Do you have any App (to use it in tablets and smartphones) of the museum?
   
 
 
For the following statements related to the attitude towards technology in the museum choose depending on your degree of agreement:
Strongly disagree Disagree Undecided Agree Strongly agree
* Investing in technology increases the visits.
* Having electronic devices makes a museum more attractive to visitors
* Most of the visitors ask for audio guides
* Audio guides should have different degrees of detail for each exhibit, to accommodate the different interests of visitors
* QR codes are useful to give more information of the exhibits
* More technology than we have at the moment can distract the visitor from appreciating the exhibit they have in front of them
* Additional information about the exhibits should be given to visitors for a better understanding
* It is essential to have Wi-Fi in the museum, free for visitors
* We prefer to have free Wi-Fi restricted to internal webpages on the exhibits
 
 
To spread information about the exhibits we consider in terms of importance:
Unimportant Of little importance Moderately important Important Very important
* Website
* Apps
* Text messages
* Instant messaging and photo sharing networks like Facebook, Renren or others
* Short messaging networks like Twitter, Sina Weibo or others
* Youtube
* Instagram
* TV
* Radio
* Internet advertisement
* Magazines, newspapers
* Email (sending email with information on the exhibitions)
* Mail
* Leaflets or written information in city tourist offices
 
 
For the following statements related to Apps and the interaction between the customer and the museum choose depending on your degree of agreement
Strongly disagree Disagree Undecided Agree Strongly Agree
* It is important to have an App of the museum for visitors to use it during their visit
* It is important to have an App of the museum for visitors to use it before their visit
* It is important to have an App of the museum for visitors to use it after their visit
* Having an App of the museum makes it more attractive to visitors
* Having an App of the museum helps visitors to understand the exhibits
* Having interactive games within the museum makes it more attractive to visitors
* Having videos displayed in fixed electronic screens makes it more attractive to visitors
* The museum plans to have new technological devices physically in the museum (such as touchable screens, tablets, kiosks, audio guides…) in the next 3 months
* Having kiosks or interactive screens in the entrance of the museum makes it attractive to visitors
 
 
 
If you are planning to improve your technological devices or introduce new ones, could you explain which ones?
   
 
 
 
Do you prefer to use technology to give visitors more information or to let them interact with the exhibits?
   
 
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